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B

Bernard J. Jaworski

Claremont Colleges

41H指数
133论文数
3.9W被引数
收录论文 16
发表时间
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Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits重新思考营销知识保护：隐藏成本与不确定收益
errJournal of Marketing
IF10.4
err2026-04-22
err0
PREAI
errChristine Moorman; Ajay K. Kohli; Bernard J. Jaworski
err分享
err收藏
Marketing strategy implementation: Why is it so hard?☆,☆营销策略实施：为什么如此困难？☆,☆
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2025-03-01
err0
PREAI
errMorgan, Neil A.; Menon, Ajay; Jaworski, Bernard J.; Musarra, Giuseppe
err分享
err收藏
Market driving: Some directions for future research
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-08-01
err4
PREAI
errKohli, Ajay K.; Jaworski, Bernard J.
err分享
err收藏
A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err11
errOAAI
errMalek, Stacey L.; Sarin, Shikhar; Jaworski, Bernard J.
err分享
err收藏
The Mismatch between Call Frequency and Account Potential: Where the Money is
errJOURNAL OF BUSINESS-TO-BUSINESS MARKETING
IF2.5
err2021-05-18
err0
PREAI
errLarson, John; Jaworski, Bernard
err分享
err收藏
Managing your most loyal customer relationships
errBUSINESS HORIZONS
IF7
err2021-01-01
err3
PREAI
errLarson, John; Jaworski, Bernard J.; Larson, Jack
err分享
err收藏
Driving markets: A typology and a seven-step approach
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-11-01
err34
PREAI
errJaworski, Bernard J.; Kohli, Ajay K.; Sarin, Shikhar
err分享
err收藏
A Theories-in-Use Approach to Building Marketing Theory构建营销理论的理论方法
errJOURNAL OF MARKETING
IF10.4
err2019-11-14
err241
errOAAI
errZeithaml, Valarie A.; Jaworski, Bernard J.; Kohli, Ajay K.; Tuli, Kapil R.; Ulaga, Wolfgang; Zaltman, Gerald
err分享
err收藏
Commentary: advancing marketing strategy in the marketing discipline and beyond
errhospitality marketing management
IF3
err2017-11-20
err11
PREAI
errJaworski, Bernard J.
err分享
err收藏
Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms
errJOURNAL OF MARKETING
IF10.4
err2014-07-01
err77
PREAI
errChallagalla, Goutam; Murtha, Brian R.; Jaworski, Bernard
err分享
err收藏
On Managerial Relevance
errJOURNAL OF MARKETING
IF10.4
err2011-07-01
err160
PREAI
errJaworski, Bernard J.
err分享
err收藏
Product quality: Impact of interdepartmental interactions
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err1997-06-01
err166
PREAI
errMenon, A; Jaworski, BJ; Kohli, AK
err分享
err收藏
MARKOR - A MEASURE OF MARKET ORIENTATION
errJOURNAL OF MARKETING RESEARCH
IF5
err1993-11-01
err1.3K
PREAI
errKOHLI, AK; JAWORSKI, BJ; KUMAR, A
err分享
err收藏
DYSFUNCTIONAL BEHAVIOR AND MANAGEMENT CONTROL - AN EMPIRICAL-STUDY OF MARKETING MANAGERS
errACCOUNTING ORGANIZATIONS AND SOCIETY
IF4
err1992-01-01
err49
PREAI
errJAWORSKI, BJ; YOUNG, SM
err分享
err收藏
SUPERVISORY FEEDBACK - ALTERNATIVE TYPES AND THEIR IMPACT ON SALESPEOPLE PERFORMANCE AND SATISFACTION
errJOURNAL OF MARKETING RESEARCH
IF5
err1991-05-01
err237
PREAI
errJAWORSKI, BJ; KOHLI, AK
err分享
err收藏
MARKETING JOBS AND MANAGEMENT CONTROLS - TOWARD A FRAMEWORK
errJOURNAL OF MARKETING RESEARCH
IF5
err1989-11-01
err234
PREAI
errJAWORSKI, BJ; MACINNIS, DJ
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
V
Valarie A. Zeithaml
H 指数: 62 · 论文数: 112
G
Gerald Zaltman
H 指数: 49 · 论文数: 187
C
Christine Moorman
H 指数: 48 · 论文数: 134
N
Neil A. Morgan
H 指数: 48 · 论文数: 174
D
Deborah J. MacInnis
H 指数: 47 · 论文数: 137
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