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W

Wenyu Dou

SKEMA Business School

26H指数
69论文数
2.9K被引数
收录论文 19
发表时间
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Metaverse advertising configurations: a study of the world’s leading brands元宇宙广告配置：一项关于全球领先品牌的研究
errInternational Journal of Advertising
IF5.9
err2026-08-04
err0
errOAAI
errHairong Li; Wenyu Dou; Jintao Wu; Jiang Zhu
err分享
err收藏
From Packshots to Consumer Selfies: How Brand-Image Types Influence Consumer Enjoyment of Brand Experiences in User-Generated Image Campaigns从Packshots到消费者自拍: 品牌形象类型如何影响消费者在用户生成的形象活动中对品牌体验的享受
errInternational Journal of Consumer Studies
IF7.6
err2026-01-19
err0
PREAI
errJiang Zhu; Leting Tang; Wenyu Dou; Cheng Lu Wang; Xiangyu Wang; Liying Zhou
err分享
err收藏
Equality Matters: The Impact of Human-AI Relationship Types on Responsible Consumption in Shared Services平等重要：人机关系类型对共享服务中负责任消费的影响
errJOURNAL OF THEORETICAL AND APPLIED ELECTRONIC COMMERCE RESEARCH
IF4.6
err2025-02-11
err0
errOAAI
errTang, Leting; Zhu, Jiang; Dou, Wenyu
err分享
err收藏
Beyond the like button: ideal social self-congruity's role in shaping consumer behaviors on social media
errJOURNAL OF RESEARCH IN INTERACTIVE MARKETING
IF11.6
err2024-12-19
err0
PREAI
errZhu, Jiang; Jiang, Lan; Dou, Wenyu; Wang, Valerie Lynette; Zhou, Liying
err分享
err收藏
Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err45
PREAI
errZhu, Jiang; Jiang, Lan; Dou, Wenyu; Liang, Liang
err分享
err收藏
Influence of incentive frames on offline-to-online interaction of outdoor advertising
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-01-01
err14
PREAI
errWei, Zhiyong; Dou, Wenyu; Jiang, Qingyun; Gu, Chenyan
err分享
err收藏
What to say on social media and how Effects of communication style and function on online customer engagement in China在社交媒体上说些什么以及沟通风格和功能对中国在线客户参与度的影响
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2019-12-09
err25
PREAI
errWu, Jintao; Chen, Junsong; Chen, Honghui; Dou, Wenyu; Shao, Dan
err分享
err收藏
Flying or dying? Organizational change, customer participation, and innovation ambidexterity in emerging economies
errASIA PACIFIC JOURNAL OF MANAGEMENT
IF5.8
err2017-05-30
err58
PREAI
errChen, Man; Yang, Zhi; Dou, Wenyu; Wang, Feng
err分享
err收藏
Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection谁是社交媒体营销的破坏者？用于社交垃圾邮件检测的潜在语义增量学习
errelectronic commerce research and applications
IF4.7
err2016-10-08
err26
PREAI
errSong, Long; Lau, Raymond Yiu Keung; Kwok, Ron Chi-Wai; Mirkovski, Kristijan; Dou, Wenyu
err分享
err收藏
The Internet of Things and interaction style: the effect of smart interaction on brand attachment
errhospitality marketing management
IF3
err2016-09-22
err79
PREAI
errWu, Jintao; Chen, Junsong; Dou, Wenyu
err分享
err收藏
Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2015-08-27
err13
PREAI
errQin, Yao; Wen, Na; Dou, Wenyu
err分享
err收藏
Exploring the effectiveness of consumer creativity in online marketing communications
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2015-02-09
err28
PREAI
errWu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong
err分享
err收藏
Generational and regional differences in media consumption patterns of Chinese Generation X consumers
errJOURNAL OF ADVERTISING
IF7
err2013-03-04
err104
PREAI
errDou, Wenyu; Wang, Guangping; Zhou, Nan
err分享
err收藏
Advertiser Risk Taking, Campaign Originality, and Campaign Performance
errJOURNAL OF ADVERTISING
IF7
err2013-01-01
err98
PREAI
errWang, Guangping; Dou, Wenyu; Li, Hairong; Zhou, Nan
err分享
err收藏
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2009-11-19
err41
PREAI
errDou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting
err分享
err收藏
Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2008-12-04
err119
PREAI
errSu, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; Dou, Wenyu
err分享
err收藏
THE EFFECT OF AGENCY CREATIVITY ON CAMPAIGN OUTCOMES The Moderating Role of Market Conditions
errJOURNAL OF ADVERTISING
IF7
err2008-12-01
err24
PREAI
errLi, Hairong; Dou, Wenyu; Wang, Guangping; Zhou, Nan
err分享
err收藏
Consumption attitudes and adoption of new consumer products: a contingency approach
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2008-02-15
err97
PREAI
errWang, Guangping; Dou, Wenyu; Zhou, Nan
err分享
err收藏
A structural analysis of business-to-business digital markets
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2002-02-01
err37
PREAI
errDou, WY; Chou, DC
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
YANG Zhilin 封面图
YANG Zhilin (Zhilin Yang)
H 指数: 64 · 论文数: 229
N
Nan Zhou
H 指数: 49 · 论文数: 518
H
Hairong Li
H 指数: 48 · 论文数: 312
R
Raymond Y.K. Lau
H 指数: 44 · 论文数: 299
C
Cheng Lu Wang
H 指数: 42 · 论文数: 114
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