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Colleen M. Harmeling

york university - canada

13H指数
24论文数
2.2K被引数
收录论文 17
发表时间
Emoji marketing: Toward a theory of brand paralinguistics
err2025-03-01
err0
PREAI
errAlmaguer, Jacob; Felix, Reto; Harmeling, Colleen M.
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The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice
err2024-11-05
err0
PREAI
errMoffett, Jordan W.; Fennell, Patrick; Harmeling, Colleen M.; Sheehan, Daniel; Bleier, Alexander
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Moralizing Everyday Consumption: The Case of Self-Care
err2024-09-17
err1
PREAI
errHochstein, Rachel E.; Veresiu, Ela; Harmeling, Colleen M.
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Marketing's role in multi-stakeholder engagement营销在多方利益相关者参与中的作用
err2022-06-01
err22
PREAI
errAksoy, Lerzan; Banda, Sandhya; Harmeling, Colleen; Keiningham, Timothy L.; Pansari, Anita
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Consumer Job Journeys消费者工作旅程
err2021-09-25
err9
PREAI
errBettencourt, Lance A.; Harmeling, Colleen; Bhagwat-Rana, Yashoda; Houston, Mark B.
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Insight is power: Understanding the terms of the consumer-firm data exchange
err2021-03-01
err40
errOAAI
errKrafft, Manfred; Kumar, V; Harmeling, Colleen; Singh, Siddharth; Zhu, Ting; Chen, Jialie; Duncan, Tom; Fortin, Whitney; Rosa, Erin
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Marketing, Through the Eyes of the Stigmatized
err2021-02-09
err34
PREAI
errHarmeling, Colleen M.; Mende, Martin; Scott, Maura L.; Palmatier, Robert W.
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Customer inertia marketing顾客惯性营销
err2020-09-03
err35
PREAI
errHenderson, Conor M.; Steinhoff, Lena; Harmeling, Colleen M.; Palmatier, Robert W.
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Creating Effective Online Customer Experiences
err2018-12-04
err248
PREAI
errBleier, Alexander; Harmeling, Colleen M.; Palmatier, Robert W.
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Group Marketing: Theory, Mechanisms, and Dynamics
err2017-07-01
err44
PREAI
errHarmeling, Colleen M.; Palmatier, Robert W.; Fang, Eric (Er); Wang, Dainwen
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Toward a theory of customer engagement marketing走向客户参与营销理论
err2016-12-15
err676
PREAI
errHarmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J.; Carlson, Brad D.
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Transformational Relationship Events
err2015-09-01
err125
errOAAI
errHarmeling, Colleen M.; Palmatier, Robert W.; Houston, Mark B.; Arnold, Mark J.; Samaha, Stephen A.
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Beyond anger: A deeper look at consumer animosity
err2015-02-12
err127
PREAI
errHarmeling, Colleen M.; Magnusson, Peter; Singh, Nitish
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