logo
科言猫学术研究的AI总结
language
手机端手机端
  • Phone Feature微信小程序
简体中文简体中文
notice消息通知
博客博客
delete
arrow
返回
K

Kunal Swani

Wright State University

19H指数
44论文数
2.0K被引数
收录论文 21
发表时间
logo
The power of effortful communication in recovering from woke-washing allegations: impact on brand morality and firm outcomes努力沟通在应对“ woke-washing”指控中的力量：对品牌道德和企业结果的影响
errJournal of Business Research
IF9.8
err2026-08-01
err0
PREAI
errPena, Priscilla Y.; Labrecque, Lauren; Swani, Kunal; Sample, Kevin L.
err分享
err收藏
Business-to-Business (B2B) branding: What we know and where do we goB2B（企业对企业）品牌建设：我们已知什么，以及未来发展方向
errJournal of Business Research
IF9.8
err2026-03-24
err0
PREAI
errDebashree Roy Bhattacharjee; Debasis Pradhan; Kunal Swani
err分享
err收藏
To humor or not humor buyers? Evaluating the effective use of humor in B2B advertisements是否取悦买家？评估幽默在B2B广告中的有效运用
errJournal of Business Research
IF9.8
err2025-08-07
err0
PREAI
errKunal Swani; Charles S. Gulas; John Dinsmore
err分享
err收藏
Operationalizing ad creativity and its effects in B2B advertisingB2B广告中广告创意的可操作性及其效果
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2025-04-01
err0
PREAI
errFerguson, Jodie L.; Brown, Brian P.; Swani, Kunal; Donthu, Naveen
err分享
err收藏
Are B2B data breaches concerning? Consequences of buyer's or firm's data loss on buyer and supplier related outcomes
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2024-05-01
err1
PREAI
errSwani, Kunal; Labrecque, Lauren; Markos, Ereni
err分享
err收藏
Benefits, barriers, and facilitators of developing B2B mobile applications
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2023-09-12
err2
PREAI
errAsamoah, Daniel Adomako; Dinsmore, John Bowman; Swani, Kunal
err分享
err收藏
The benefits of meeting buyer privacy expectations across information, time, and space dimensions
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-07-01
err3
PREAI
errSwani, Kunal; Milne, George R.; Brown, Brian P.
err分享
err收藏
Buyers apping? Determinants of current and future use of sellers' business-to-business mobile apps
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-11-01
err2
PREAI
errSwani, Kunal; Jeyaraj, Anand
err分享
err收藏
Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-04-21
err3
PREAI
errSwani, Kunal; Milne, George R.
err分享
err收藏
Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err21
PREAI
errSwani, Kunal; Milne, George R.; Slepchuk, Alec N.
err分享
err收藏
Brand communities: A literature review and future research agendas using TCCM approach品牌社区: 基于TCCM方法的文献综述和未来研究议程
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2021-11-02
err72
PREAI
errRoy Bhattacharjee, Debashree; Pradhan, Debasis; Swani, Kunal
err分享
err收藏
To app or not to app: A business-to-business seller?s decision
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2021-02-01
err26
PREAI
errSwani, Kunal
err分享
err收藏
The untapped potential of B2B advertising: A literature review and future agenda
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err37
PREAI
errSwani, Kunal; Brown, Brian P.; Mudambi, Susan M.
err分享
err收藏
Introduction to the special issue: B2B advertising
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err5
PREAI
errBrown, Brian P.; Swani, Kunal; Mudambi, Susan M.
err分享
err收藏
The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications
errPSYCHOLOGY & MARKETING
IF9.1
err2020-02-27
err78
errOAAI
errLabrecque, Lauren, I; Swani, Kunal; Stephen, Andrew T.
err分享
err收藏
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2017-04-01
err215
PREAI
errSwani, Kunal; Milne, George R.; Brown, Brian P.; Assaf, A. George; Donthu, Naveen
err分享
err收藏
To Free or Not to Free: Trait Predictors of Mobile App Purchasing Tendencies
errPSYCHOLOGY & MARKETING
IF9.1
err2017-01-09
err43
PREAI
errDinsmore, John B.; Swani, Kunal; Dugan, Riley G.
err分享
err收藏
Understanding responses to comedic advertising aggression: the role of vividness and gender identity
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2016-05-20
err27
PREAI
errWeinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; Gulas, Charles S.
err分享
err收藏
Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2014-07-01
err212
PREAI
errSwani, Kunal; Brown, Brian P.; Milne, George R.
err分享
err收藏
The Impact of Violent Humor on Advertising Success: A Gender Perspective
errJOURNAL OF ADVERTISING
IF7
err2013-10-01
err53
PREAI
errSwani, Kunal; Weinberger, Marc G.; Gulas, Charles S.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
N
Naveen Donthu
H 指数: 62 · 论文数: 190
A
A. George Assaf
H 指数: 54 · 论文数: 197
B
B. L. Berman
H 指数: 50 · 论文数: 342
G
George R. Milne
H 指数: 48 · 论文数: 146
A
Andrew T. Stephen
H 指数: 35 · 论文数: 153
查看更多