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P

Peter J. Danaher

University of Wollongong

41H指数
163论文数
6.5K被引数
收录论文 32
发表时间
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Mitigation in Marketing: Concept, Definition, and Scope
errJOURNAL OF MARKETING RESEARCH
IF5
err2024-05-29
err1
errOAAI
errGupta, Sachin; Danaher, Peter; Mittal, Vikas; Morrin, Maureen
err分享
err收藏
A Manuscript's Journey Through Peer Review: Insights from Almost 3,000 Editorial Decisions at the Journal of Marketing Research
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-08-01
err1
errOAAI
errGupta, Sachin; Danaher, Peter; Mittal, Vikas; Morrin, Maureen
err分享
err收藏
Dynamic Customer Value Cocreation in Healthcare
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2023-03-09
err15
errOAAI
errDanaher, Tracey S.; Danaher, Peter J.; Sweeney, Jillian C.; McColl-Kennedy, Janet R.
err分享
err收藏
Fast and accurate variational inference for models with many latent variables
errJOURNAL OF ECONOMETRICS
IF4
err2022-10-01
err15
errOAAI
errLoaiza-Maya, Ruben; Smith, Michael Stanley; Nott, David J.; Danaher, Peter J.
err分享
err收藏
Tactical use of rewards to enhance loyalty program effectiveness
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2020-09-01
err19
PREAI
errDanaher, Peter J.; Sajtos, Laszlo; Danaher, Tracey S.
err分享
err收藏
Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment
errJOURNAL OF MARKETING RESEARCH
IF5
err2020-04-08
err48
errOAAI
errDanaher, Peter J.; Danaher, Tracey S.; Smith, Michael Stanley; Loaiza-Maya, Ruben
err分享
err收藏
Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-11-01
err31
PREAI
errDanaher, Peter J.; van Heerde, Harald J.
err分享
err收藏
The effect of competitive advertising interference on sales for packaged goods
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-10
err127
errOAAI
errDanaher, Peter J.; Bonfrer, Andre; Dhar, Sanjay
err分享
err收藏
The Complementarity of Frontline Service Employee Creativity and Attention to Detail in Service Delivery9一线服务员工创造力与服务交付中注重细节的互补性9
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2018-01-09
err37
PREAI
errSok, Phyra; Sok, Keo Mony; Danaher, Tracey S.; Danaher, Peter J.
err分享
err收藏
The Magnitude of Change Effect in Store Remodeling
errJOURNAL OF RETAILING
IF10.2
err2017-12-01
err13
PREAI
errFerraro, Carla R.; Danaher, Tracey S.; Danaher, Peter J.; Sands, Sean J.
err分享
err收藏
An empirical analysis of factors that influence retail website visit types
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-11-01
err20
PREAI
errPallant, Jason I.; Danaher, Peter J.; Sands, Sean J.; Danaher, Tracey S.
err分享
err收藏
Does the reward match the effort for loyalty program members?
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2016-09-01
err23
PREAI
errDanaher, Peter J.; Sajtos, Laszlo; Danaher, Tracey S.
err分享
err收藏
Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
errthe academy of marketing science
IF4.9
err2015-11-01
err10
errOAAI
errRoberts, Ken; Roberts, John H.; Danaher, Peter J.; Raghavan, Rohan
err分享
err收藏
Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons在哪里、何时、多久: 影响手机优惠券兑换的因素
errJOURNAL OF MARKETING RESEARCH
IF5
err2015-10-01
err186
PREAI
errDanaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; Danaher, Tracey S.
err分享
err收藏
Selective Halo Effects Arising From Improving the Interpersonal Skills of Frontline Employees
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2013-03-22
err50
PREAI
errDagger, Tracey S.; Danaher, Peter J.; Sweeney, Jillian C.; McColl-Kennedy, Janet R.
err分享
err收藏
Forecasting television ratings
errINTERNATIONAL JOURNAL OF FORECASTING
IF7.1
err2011-10-01
err49
PREAI
errDanaher, Peter J.; Dagger, Tracey S.; Smith, Michael S.
err分享
err收藏
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
errthe academy of marketing science
IF4.9
err2011-09-01
err49
PREAI
errIyengar, Raghuram; Jedidi, Kamel; Essegaier, Skander; Danaher, Peter J.
err分享
err收藏
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
errthe academy of marketing science
IF4.9
err2011-07-01
err14
PREAI
errDanaher, Peter J.; Roberts, John H.; Roberts, Ken; Simpson, Alan
err分享
err收藏
Comparing perceptions of marketing communication channels
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2011-02-15
err101
PREAI
errDanaher, Peter J.; Rossiter, John R.
err分享
err收藏
Estimation Issues for Copulas Applied to Marketing Data
errthe academy of marketing science
IF4.9
err2011-01-01
err0
PREAI
errDanaher, Peter J.; Smith, Michael S.
err分享
err收藏

研究方向

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