Ernst C. Osinga - Publications, H-index & Citations

Ernst C. Osinga

Singapore Management University

7H指数

17论文数

698被引数

收录论文 7

发表时间

Not all sales bumps are created equal: Examining the sales bump decomposition of different types of price promotions 并非所有的销售额提升都是均等的：考察不同类型价格促销的销售额提升分解

Journal of Retailing

IF10.2

2025-10-22

PREAI

Yoonju Han; Ernst C. Osinga; Sandeep R. Chandukala; Jaehwan Kim

Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?

EUROPEAN JOURNAL OF MARKETING

IF5.1

2022-03-23

OAAI

Mooi, Erik; Osinga, Ernst Christiaan; Santos, Carlos Daniel

Do mobile banner ads increase sales? Yes, in the offline channel 移动横幅广告会增加销售额吗？是，在离线渠道中

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2019-09-01

OAAI

Osinga, Ernst C.; Zevenbergen, Menno; van Zuijlen, Mark W. G.

What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

JOURNAL OF MARKETING RESEARCH

IF5

2017-12-01

OAAI

Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J.

BIG DATA AND DATA SCIENCE METHODS FOR MANAGEMENT RESEARCH 管理研究的大数据和数据科学方法

ACADEMY OF MANAGEMENT JOURNAL

IF10.5

2016-10-01

245

OAAI

George, Gerard; Osinga, Ernst C.; Lavie, Dovev; Scott, Brent A.

Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective

JOURNAL OF MARKETING

IF10.4

2011-01-01

OAAI

Osinga, Ernst C.; Leeflang, Peter S. H.; Srinivasan, Shuba; Wieringa, Jaap E.

Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling

JOURNAL OF MARKETING RESEARCH

IF5

2010-02-01

PREAI

Osinga, Ernst C.; Leeflang, Peter S. H.; Wieringa, Jaap E.

研究方向