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J

Jana Bowden

Macquarie University

24H指数
58论文数
3.7K被引数
收录论文 18
发表时间
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Perceived femvertising: Measurement and implications for brand performance感知女性主义广告：测量及其对品牌绩效的影响
errJournal of Business Research
IF9.8
err2026-02-12
err0
errOAAI
errVu Phuong Uyen Ho; Syed Mahmudur Rahman; Jana Lay-Hwa Bowden; Jamie Carlson
err分享
err收藏
Metaverse customer experience: conditional mediation of avatar self-congruity, user similarity and well-becoming元宇宙顾客体验：化身自我一致性、用户相似性和幸福感的条件中介作用
errJournal of Consumer Marketing
IF3.3
err2025-08-20
err0
PREAI
errJana Lay-Hwa Bowden; Mohammad Sadegh Eshaghi; Mona Afshardoost; Syed Mahmudur Rahman
err分享
err收藏
Metaverse platform attributes and customer experience measurement
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2025-03-01
err0
errOAAI
errRahman, Syed Mahmudur; Chowdhury, Noman H.; Bowden, Jana Lay-Hwa; Carlson, Jamie
err分享
err收藏
Determinants of disengagement and negative customer engagement behaviour: expectancy disconfirmation and justice perspectives脱离接触和消极客户参与行为的决定因素: 预期不确认和正义观点
errJOURNAL OF SERVICES MARKETING
IF4.5
err2024-06-10
err4
PREAI
errDo, Diem Khac Xuan; Bowden, Jana Lay-Hwa
err分享
err收藏
Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience从元宇宙到现实世界的购买溢出: 社交存在、可测试性和客户体验的作用
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2024-05-14
err8
errOAAI
errMansoor, Shafayet; Rahman, Syed Mahmudur; Bowden, Jana Lay-Hwa
err分享
err收藏
Consumer well-being (CWB): conceptualisation, contextualisation and a research agenda消费者福祉 (CWB): 概念化、情境化和研究议程
errSERVICE INDUSTRIES JOURNAL
IF7.4
err2023-04-28
err4
PREAI
errEshaghi, Mohammad Sadegh; Afshardoost, Mona; Bowden, Jana Lay-Hwa
err分享
err收藏
Negative customer engagement behaviour in a service context服务环境中的消极客户参与行为
errSERVICE INDUSTRIES JOURNAL
IF7.4
err2023-02-03
err12
PREAI
errDo, Diem Khac Xuan; Bowden, Jana Lay-Hwa
err分享
err收藏
Towards a typology of negative engagement behavior in social media
errSERVICE INDUSTRIES JOURNAL
IF7.4
err2022-09-22
err11
errOAAI
errLievonen, Matias; Bowden, Jana; Luoma-aho, Vilma
err分享
err收藏
Blockchain Technology for Supply Chains operating in emerging markets: an empirical examination of technology-organization-environment (TOE) framework
errANNALS OF OPERATIONS RESEARCH
IF4.5
err2022-07-25
err103
errOAAI
errChittipaka, Venkataiah; Kumar, Satish; Sivarajah, Uthayasankar; Bowden, Jana Lay-Hwa; Baral, Manish Mohan
err分享
err收藏
When media matters: the role of media richness and naturalness on purchase intentions within influencer marketing
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2022-04-21
err20
PREAI
errChidiac, David; Bowden, Jana
err分享
err收藏
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior: a meta-analysis
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-12-30
err14
PREAI
errAfshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana Lay-Hwa
err分享
err收藏
Negative customer engagement in emerging markets: cognitive dimension新兴市场的负面客户参与度: 认知维度
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2021-04-29
err14
PREAI
errDiem Khac Xuan Do; Rahman, Kaleel; Robinson, Linda J.; Bowden, Jana
err分享
err收藏
Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives零售沟通渠道中的消费者参与度: 对在线品牌社区和数字内容营销计划的检查
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2021-01-22
err72
PREAI
errBowden, Jana; Mirzaei, Abas
err分享
err收藏
Expanding customer engagement: the role of negative engagement, dual valences and contexts扩大客户参与度: 负参与度、双价和情境的作用
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-03-04
err92
errOAAI
errNaumann, Kay; Bowden, Jana; Gabbott, Mark
err分享
err收藏
The four pillars of tertiary student engagement and Success: a holistic measurement approach
errSTUDIES IN HIGHER EDUCATION
IF3.2
err2019-10-10
err181
errOAAI
errBowden, Jana Lay-Hwa; Tickle, Leonie; Naumann, Kay
err分享
err收藏
Exploring customer engagement valences in the social services
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2017-09-11
err44
PREAI
errNaumann, Kay; Bowden, Jana Lay-Hwa; Gabbott, Mark
err分享
err收藏
Engagement valence duality and spillover effects in online brand communities
errJOURNAL OF SERVICE THEORY AND PRACTICE
IF4.4
err2017-07-10
err173
PREAI
errBowden, Jana Lay-Hwa; Conduit, Jodie; Hollebeek, Linda D.; Luoma-aho, Vilma; Solem, Birgit Apenes
err分享
err收藏
Service relationships and the customer disengagement - engagement conundrum
errhospitality marketing management
IF3
err2014-11-24
err81
PREAI
errBowden, Jana L. H.; Gabbott, Mark; Naumann, Kay
err分享
err收藏

研究方向

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合作学者
合作期刊
S
Satish Kumar
H 指数: 82 · 论文数: 403
L
Linda D. Hollebeek
H 指数: 60 · 论文数: 185
U
Uthayasankar Sivarajah
H 指数: 42 · 论文数: 130
J
Jamie Carlson
H 指数: 30 · 论文数: 139
J
Jodie Conduit
H 指数: 29 · 论文数: 105
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