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M

Matthew Hawkins

Université Bourgogne Europe

10H指数
59论文数
401被引数
收录论文 12
发表时间
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The Identity Informative Power of Activity Facilitating Purchases活动促进购买的信息身份识别能力
errInternational Journal of Market Research
IF1.4
err2026-03-01
err0
PREAI
errHawkins, Matthew A.; Thyroff, Anastasia
err分享
err收藏
Influencer advertising: facilitating poor-fitting influencer posts影响者广告: 促进不适合的影响者帖子
errMANAGEMENT DECISION
IF5.1
err2024-01-10
err2
PREAI
errHawkins, Matthew A.; Saleem, Fathima Z.
err分享
err收藏
Consumer-activity identification: identifying antecedents and outcomes
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2023-11-10
err0
PREAI
errHawkins, Matthew A.; Thyroff, Anastasia; Rome, Alexandra S.
err分享
err收藏
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum
errJOURNAL OF MACROMARKETING
IF2.3
err2023-07-31
err0
PREAI
errThyroff, Anastasia; Hawkins, Matthew A.; Akdevelioglu, Duygu
err分享
err收藏
The consumer-activity relationship and separation distress
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2023-03-24
err1
PREAI
errHawkins, Matthew A.; Thyroff, Anastasia
err分享
err收藏
From Groups to Communities: A Resource Mobilization Theory Perspective on the Emergence of Communities从群体到社区: 社区兴起的资源动员理论视角
errINFORMATION SYSTEMS FRONTIERS
IF8.3
err2023-01-17
err1
errOAAI
errAngelopoulos, Spyros; Canhilal, Kubra S.; Hawkins, Matthew A.
err分享
err收藏
How luxury brands build customer-based brand equity through phygital experience
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2022-03-16
err26
PREAI
errHyun, Hyowon; Park, Jungkun; Hawkins, Matthew A.; Kim, Dongyoup
err分享
err收藏
Employee-generated content: the role of perceived brand citizenship behavior and expertise on consumer behaviors
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2021-04-08
err16
PREAI
errSaleem, Fathima Z.; Hawkins, Matthew A.
err分享
err收藏
The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing归属感和公共品牌联系对假冒购买的调节作用
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-11-01
err11
errOAAI
errHawkins, Matthew A.
err分享
err收藏
The effect of activity identity fusion on negative consumer behavior
errPSYCHOLOGY & MARKETING
IF9.1
err2019-01-15
err19
errOAAI
errHawkins, Matthew A.
err分享
err收藏
Brand network communities: Leveraging brand relationships within the supply-chain
errJOURNAL OF BRAND MANAGEMENT
IF4.1
err2017-10-23
err2
PREAI
errHawkins, Matthew A.
err分享
err收藏
Knowledge boundary spanning process: synthesizing four spanning mechanisms
errMANAGEMENT DECISION
IF5.1
err2012-11-09
err49
PREAI
errHawkins, Matthew A.; Rezazade M, Mohammad H.
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
J
Jungkun Park
H 指数: 40 · 论文数: 187
S
Spyros Angelopoulos
H 指数: 17 · 论文数: 87
H
Hyowon Hyun
H 指数: 16 · 论文数: 59
A
Anastasia Thyroff
H 指数: 10 · 论文数: 26
D
Dongyoup Kim
H 指数: 9 · 论文数: 21
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