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A

Anastasia Thyroff

Burgundy School of Business

10H指数
26论文数
706被引数
收录论文 13
发表时间
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The Identity Informative Power of Activity Facilitating Purchases活动促进购买的信息身份识别能力
errInternational Journal of Market Research
IF1.4
err2026-03-01
err0
PREAI
errHawkins, Matthew A.; Thyroff, Anastasia
err分享
err收藏
The Ripple Effect of Macromarketing Education: Examining Student Knowledge, Concern, Behavior, and Value Perception宏观营销教育的涟漪效应：考察学生知识、关注、行为及价值感知
errJournal of Macromarketing
IF2.3
err2025-08-19
err0
PREAI
errAnastasia Thyroff; William E. Kilbourne; Molly I. Rapert; Sarah C. Grace; Jennifer C. Siemens
err分享
err收藏
Consumer-activity identification: identifying antecedents and outcomes
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2023-11-10
err0
PREAI
errHawkins, Matthew A.; Thyroff, Anastasia; Rome, Alexandra S.
err分享
err收藏
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum
errJOURNAL OF MACROMARKETING
IF2.3
err2023-07-31
err0
PREAI
errThyroff, Anastasia; Hawkins, Matthew A.; Akdevelioglu, Duygu
err分享
err收藏
Lean on me: the positive effects of brand resources and brand love during stressful life transitions
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2023-07-28
err1
PREAI
errKillian, Ginger; Siemens, Jennifer; Thyroff, Anastasia; Smith, Scott
err分享
err收藏
The consumer-activity relationship and separation distress
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2023-03-24
err1
PREAI
errHawkins, Matthew A.; Thyroff, Anastasia
err分享
err收藏
Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err43
PREAI
errSiemens, Jennifer Christie; Smith, Scott; Fisher, Dan; Thyroff, Anastasia; Killian, Ginger
err分享
err收藏
The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-08-01
err26
PREAI
errRapert, Molly Inhofe; Thyroff, Anastasia; Grace, Sarah C.
err分享
err收藏
STIRPAT for marketing: An introduction, expansion, and suggestions for future use
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-01-01
err16
PREAI
errKilbourne, William E.; Thyroff, Anastasia
err分享
err收藏
Ode to Alda
errmarketing theory and practice
IF2.8
err2019-12-30
err0
PREAI
errThyroff, Anastasia
err分享
err收藏
Toward a processual theory of transformation
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2019-07-01
err5
errOAAI
errMurray, Jeff B.; Brokalaki, Zafeirenia; Bhogal-Nair, Anoop; Cermin, Ashley; Chelekis, Jessica; Cocker, Hayley; Eagar, Toni; McAlexander, Brandon; Mitchell, Natalie; Patrick, Rachel; Robinson, Thomas; Scholz, Joachim; Thyroff, Anastasia; Zavala, Mariella; Zuniga, Miguel A.
err分享
err收藏
Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationship
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2018-11-01
err30
PREAI
errThyroff, Anastasia; Kilbourne, William E.
err分享
err收藏
Theorizing materialism through the Institutional Analysis and Development framework
errmarketing theory and practice
IF2.8
err2017-08-11
err9
PREAI
errKilbourne, William E.; Dorsch, Michael J.; Thyroff, Anastasia
err分享
err收藏

研究方向

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合作学者
合作期刊
W
William E. Kilbourne
H 指数: 31 · 论文数: 100
M
Michael J. Dorsch
H 指数: 19 · 论文数: 50
S
Scott Smith
H 指数: 15 · 论文数: 75
J
Jennifer Christie Siemens
H 指数: 12 · 论文数: 23
M
Molly Inhofe Rapert
H 指数: 11 · 论文数: 25
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