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Liyin Jin

fudan university

H指数:17

被引数:1,157

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Too assertive to recommend: The effect of assertive tone on referral behavior

过于强势以至于无法推荐：强势语气对推荐行为的影响

JOURNAL OF RETAILING

IF10.2

2024-12-011

PRE

Bargaining with algorithms: How consumers respond to offers proposed by algorithms versus humans

与算法讨价还价: 消费者如何回应算法与人类提出的报价

JOURNAL OF RETAILING

IF10.2

2024-09-011

PRE

Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal

JOURNAL OF MARKETING

IF10.4

2023-05-165

PRE

Feedback-induced action-outcome associations increase consumer impatience

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2023-03-220

PRE

Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption

JOURNAL OF ADVERTISING

IF7

2022-06-143

PRE

Sweet or sweat, which should come first: How consumption sequences of vices and virtues influence enjoyment

甜蜜或汗水，应该是第一位的: 恶习和美德的消费顺序如何影响享受

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2021-12-013

PREAI

The divergent impact of reward magnitude on goal eagerness and effort investment

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES

IF3.8

2021-11-012

PREAI

Right on the day: How the timing of date-specific promotions influences consumer responses

PSYCHOLOGY & MARKETING

IF9.1

2021-10-116

PREAI

The effect of smart and connected products on consumer brand choice concentration

JOURNAL OF BUSINESS RESEARCH

IF9.8

2021-10-016

PREAI

Expertise Makes Perfect: How the Variance of a Reviewer's Historical Ratings Influences the Persuasiveness of Online Reviews

专业知识使人完美: 评论者历史评分的差异如何影响在线评论的说服力

JOURNAL OF RETAILING

IF10.2

2021-06-0132

PRE

The Impact of Online Platforms' Revenue Model on Consumers' Ethical Inferences

JOURNAL OF BUSINESS ETHICS

IF6.7

2021-04-0312

PREAI

Structured procedures promote placebo effects

JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY

IF3.1

2020-11-012

PREAI

The Shifting Preference for Contingent Rewards in Goal Pursuit

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY

IF6.7

2019-01-012

PRE

How Power States Influence the Persuasiveness of Top-Dog versus Underdog Appeals

JOURNAL OF CONSUMER PSYCHOLOGY

IF6.1

2018-09-2440

PREAI

How the frequency and amount of corporate donations affect consumer perception and behavioral responses

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2018-06-0433

OAAI

Step by step: Sub-goals as a source of motivation

ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES

IF3.8

2017-07-0149

PREAI

How Winning Changes Motivation in Multiphase Competitions

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY

IF6.7

2017-06-0125

PRE

Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference

从封面判断一本书？拟人化对产品属性加工和消费者偏好的影响

JOURNAL OF CONSUMER RESEARCH

IF6.4

2016-12-27125

PREAI

When does a service guarantee work? The roles of the popularity of service guarantees and firm reputation

TOURISM MANAGEMENT

IF12.4

2016-12-015

PREAI

Climbing the Wrong Ladder: The Mismatch Between Consumers' Preference for Subgoal Sequences and Actual Goal Performance

JOURNAL OF MARKETING RESEARCH

IF5

2015-10-019

PREAI