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C

Christian Schulze

university of hamburg

12H指数
53论文数
771被引数
收录论文 7
发表时间
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Frontiers: ChatGPT Referrals to E-Commerce Websites: How Do LLMs Compare Against Traditional Channels?前沿：ChatGPT 对电子商务网站的推荐：大型语言模型与传统渠道的比较
errMarketing Science
IF4.9
err2026-07-01
err0
PREAI
errKaiser, Maximilian; Schulze, Christian
err分享
err收藏
Customer return rate evolution客户退货率演变
errInternational Journal of Research in Marketing
IF7.5
err2025-03-27
err0
errOAAI
errSiham El Kihal; Tülin Erdem; Christian Schulze; Weiqing Zhang
err分享
err收藏
A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers
errJOURNAL OF RETAILING
IF10.2
err2021-12-01
err7
PREAI
errEl Kihal, Siham; Nurullayev, Namig; Schulze, Christian; Skiera, Bernd
err分享
err收藏
Referral Reward Size and New Customer Profitability
errthe academy of marketing science
IF4.9
err2020-11-01
err33
PREAI
errWolters, Heike M.; Schulze, Christian; Gedenk, Karen
err分享
err收藏
Consumer Protection on Kickstarter
errthe academy of marketing science
IF4.9
err2020-01-01
err36
errOAAI
errBlaseg, Daniel; Schulze, Christian; Skiera, Bernd
err分享
err收藏
Not All Fun and Games: Viral Marketing for Utilitarian Products
errJOURNAL OF MARKETING
IF10.4
err2014-01-01
err163
PREAI
errSchulze, Christian; Schoeler, Lisa; Skiera, Bernd
err分享
err收藏
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation将客户和财务指标与股东价值联系起来: 基于客户的估值中的杠杆效应
errJOURNAL OF MARKETING
IF10.4
err2012-03-01
err70
PREAI
errSchulze, Christian; Skiera, Bernd; Wiesel, Thorsten
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
B
Bernd Skiera
H 指数: 45 · 论文数: 300
T
Tülin Erdem
H 指数: 31 · 论文数: 115
K
Karen Gedenk
H 指数: 14 · 论文数: 54
T
Thorsten Wiesel
H 指数: 13 · 论文数: 75
S
Siham El Kihal
H 指数: 7 · 论文数: 15
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