Salvador del Barrio‐García

University of Granada

29H指数

163论文数

2.8K被引数

收录论文 37

发表时间

Determinants of Loyalty and Completion in MOOCs for Teacher Professional Development: An Integrated Model of Technology Acceptance 影响教师专业发展MOOCs中忠诚度和完成率的因素：技术接受整合模型

Revista Electronica Interuniversitaria de Formacion del Profesorado

IF1.1

2026-01-01

PREAI

Arquero, Jose L.; Fernandez-Polvillo, Carmen; Romero-Frias, Esteban; Garcia, Salvador del Barrio

The social dimension of consumer-AI interaction: alienation, anthropomorphism, and identity in AI-Mediated marketing 消费者与AI交互的社会维度：疏离、拟人化和身份认同在AI中介营销中的作用

Behaviour & Information Technology

IF3.1

2025-08-20

PREAI

Ignacio Raya; Salvador Del Barrio-García; Oscar Cordon Garcia

The effect of online message congruence, destination-positioning, and emojis on users' cognitive effort and affective evaluation

JOURNAL OF DESTINATION MARKETING & MANAGEMENT

IF7.4

2024-03-01

PREAI

Garcia-Carrion, Beatriz; Munoz-Leiva, Francisco; Del Barrio-Garcia, Salvador; Porcu, Lucia

Effect of social-media message congruence and generational cohort on visual attention and information-processing in culinary tourism: An eye-tracking study

JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT

IF7.8

2023-06-01

PREAI

Garcia-Carrion, Beatriz; Del Barrio-Garcia, Salvador; Munoz-Leiva, Francisco; Porcu, Lucia

Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types

JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS

IF4.8

2023-02-20

PREAI

Rodriguez-Lopez, Maria Eugenia; Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador

Value generation and economic impact of the University of Granada

STUDIES IN HIGHER EDUCATION

IF3.2

2022-10-26

PREAI

Luque-Martinez, Teodoro; del Barrio-Garcia, Salvador; Dona-Toledo, Luis; Faraoni, Nina

A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling

JOURNAL OF BUSINESS RESEARCH

IF9.8

2022-02-01

OAAI

Rojas-Lamorena, Alvaro J.; Del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel

A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2022-01-31

PREAI

Del Barrio-Garcia, Salvador; Kamakura, Wagner A.; Luque-Martinez, Teodoro

The impact of flow, satisfaction and reputation on loyalty to MOOCs: the moderating role of extrinsic motivation 流动、满意度和声誉对mooc忠诚度的影响: 外部动机的调节作用

TECHNOLOGY PEDAGOGY AND EDUCATION

IF2.5

2021-12-27

OAAI

Luis Arquero, Jose; Romero-Frias, Esteban; Del Barrio-Garcia, Salvador

Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience

EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS

IF6.4

2021-09-01

OAAI

Belen Prados-Pena, M.; Del Barrio-Garcia, Salvador

How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis

tourism management

IF6.9

2020-10-01

OAAI

Belen Prados-Pena, Ma; Del Barrio-Garcia, Salvador

Exploring how student motivation relates to acceptance and participation in MOOCs

INTERACTIVE LEARNING ENVIRONMENTS

IF5.3

2020-07-28

OAAI

Romero-Frias, Esteban; Luis Arquero, Jose; del Barrio-Garcia, Salvador

A review of restaurant research in the last two decades: A bibliometric analysis

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

IF8.3

2020-05-01

104

PREAI

Eugenia Rodriguez-Lopez, Ma; Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Munoz-Leiva, Francisco

Formation of customer-based brand equity via authenticity The mediating role of satisfaction and the moderating role of restaurant type

international journal of hospitality management

IF9

2020-02-03

PREAI

Eugenia Rodriguez-Lopez, Maria; del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

JOURNAL OF TRAVEL RESEARCH

IF7

2019-11-12

PREAI

Castaneda-Garcia, J. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Rodriguez-Molina, M. A.

Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension

JOURNAL OF DESTINATION MARKETING & MANAGEMENT

IF7.4

2019-09-01

OAAI

del Barrio-Garcia, Salvador; Belen Prados-Pena, Ma

Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

IF8.3

2019-07-01

OAAI

Porcu, Lucia; del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda

The Development of Loyalty to Earthen Defensive Heritage as a Key Factor in Sustainable Preventive Conservation 对土防御遗产的忠诚发展是可持续预防性保护的关键因素

SUSTAINABILITY

IF3.3

2019-06-27

OAAI

Belen Prados-Pena, M.; Lourdes Gutierrez-Carrillo, M.; Del Barrio-Garcia, Salvador

Destination brand equity-formation: Positioning by tourism type and message consistency

JOURNAL OF DESTINATION MARKETING & MANAGEMENT

IF7.4

2019-06-01

PREAI

Rodriguez-Molina, M. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Castaneda-Garcia, J. A.

Self-congruity and motivations as antecedents of destination perceived value: The moderating effect of previous experience

INTERNATIONAL JOURNAL OF TOURISM RESEARCH

IF5.7

2018-09-17

OAAI

Frias-Jamilena, Dolores M.; Castaneda-Garcia, Jose A.; Del Barrio-Garcia, Salvador

研究方向