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Thomas Reutterer

department of marketing

25H指数
218论文数
2.5K被引数
收录论文 17
发表时间
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How scholars build universalist and social authority: uncovering citation outcomes for scholars and research fields学者如何构建普遍主义和社会权威：揭示学者和研究领域的引文结果
errInternational Journal of Research in Marketing
IF7.5
err2026-09-08
err0
errOAAI
errRadek Karpienko; Vijay Ganesh Hariharan; Thomas Reutterer; Nuno Camacho; Stefan Stremersch
err分享
err收藏
Applying Large Language Models to Sponsored Search Advertising将大语言模型应用于赞助搜索广告
errMarketing Science
IF4.9
err2025-11-01
err0
PREAI
errReisenbichler, Martin; Reutterer, Thomas; Schweidel, David A.
err分享
err收藏
Understanding Customer Participation Dynamics: The Case of the Subscription Box
errJOURNAL OF MARKETING
IF10.4
err2023-04-12
err5
PREAI
errUmashankar, Nita; Kim, Kihyun Hannah; Reutterer, Thomas
err分享
err收藏
Deep Generative Models for Synthetic Data: A Survey合成数据的深度生成模型: 综述
errIEEE ACCESS
IF3.6
err2023-01-01
err24
errOAAI
errEigenschink, Peter; Reutterer, Thomas; Vamosi, Stefan; Vamosi, Ralf; Sun, Chang; Kalcher, Klaudius
err分享
err收藏
Customer base analysis with recurrent neural networks
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-12-01
err9
PREAI
errValendin, Jan; Reutterer, Thomas; Platzer, Michael; Kalcher, Klaudius
err分享
err收藏
Frontiers: Supporting Content Marketing with Natural Language Generation前沿: 通过自然语言生成支持内容营销
errthe academy of marketing science
IF4.9
err2022-05-01
err33
PREAI
errReisenbichler, Martin; Reutterer, Thomas; Schweidel, David A.; Dan, Daniel
err分享
err收藏
A deep recurrent neural network approach to learn sequence similarities for user-identification
errDECISION SUPPORT SYSTEMS
IF6.8
err2022-04-01
err16
errOAAI
errVamosi, Stefan; Reutterer, Thomas; Platzer, Michael
err分享
err收藏
Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-01-31
err14
PREAI
errSchroeder, Nadine; Falke, Andreas; Hruschka, Harald; Reutterer, Thomas
err分享
err收藏
Leveraging purchase regularity for predicting customer behavior the easy way
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-03-01
err16
PREAI
errReutterer, Thomas; Platzer, Michael; Schroeder, Nadine
err分享
err收藏
Data analytics in a privacy-concerned world
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2021-01-01
err77
errOAAI
errWieringa, Jaap; Kannan, P. K.; Ma, Xiao; Reutterer, Thomas; Risselada, Hans; Skiera, Bernd
err分享
err收藏
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity
errthe academy of marketing science
IF4.9
err2016-09-01
err49
PREAI
errPlatzer, Michael; Reutterer, Thomas
err分享
err收藏
How to derive consensus among various marketing journal rankings?
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2014-05-01
err21
PREAI
errTheussl, Stefan; Reutterer, Thomas; Hornik, Kurt
err分享
err收藏
Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality
errJOURNAL OF MARKETING
IF10.4
err2010-11-01
err29
PREAI
errOzimec, Ana-Marija; Natter, Martin; Reutterer, Thomas
err分享
err收藏
A combined approach for segment-specific market basket analysis特定细分市场篮子分析的组合方法
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err2008-05-01
err38
PREAI
errBoztug, Yasemin; Reutterer, Thomas
err分享
err收藏
An assortmentwide decision-support system for dynamic pricing and promotion planning in DIY retailing
errthe academy of marketing science
IF4.9
err2007-07-01
err46
PREAI
errNatter, Martin; Reutterer, Thomas; Mild, Andreas; Taudes, Alfred
err分享
err收藏
Segmentation-based competitive analysis with MULTICLUS and topology representing networks
errCOMPUTERS & OPERATIONS RESEARCH
IF4.3
err2000-09-01
err13
PREAI
errReutterer, T; Natter, M
err分享
err收藏
The use of conjoint-analysis for measuring preferences in supply chain design
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2000-01-01
err49
PREAI
errReutterer, T; Kotzab, HW
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
K
Kurt Hornik
H 指数: 72 · 论文数: 565
B
Bernd Skiera
H 指数: 45 · 论文数: 300
S
Stefan Stremersch
H 指数: 35 · 论文数: 176
D
David A. Schweidel
H 指数: 28 · 论文数: 115
M
Martin Natter
H 指数: 21 · 论文数: 165
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