Martin Natter - Publications, H-index & Citations

Martin Natter

university of zurich

21H指数

165论文数

2.0K被引数

收录论文 28

发表时间

Decanting value priorities: Wine choice as an identity signal 倾倒价值优先级：葡萄酒选择作为身份信号

Journal of Wine Economics

IF1.5

2026-01-01

OAAI

Hossli, Nils; Natter, Martin

The Impact of Cost Structure Appeals on Fairness Perceptions and Payments 成本结构诉求对公平感知和支付的影响

Journal of Service Research

IF8.6

2025-06-06

PREAI

Brigitte Stangl; Margit Kastner; Martin Natter

How Insurance Prices Affect Consumers' Purchase Decisions: Insurance Price as a Risk Signal

JOURNAL OF MARKETING RESEARCH

IF5

2024-10-17

PREAI

Reiner, Jochen; Wamsler, Julia; Bornemann, Torsten; Natter, Martin

A field experiment to assess barriers to accurate household food waste measurements

RESOURCES CONSERVATION AND RECYCLING

IF10.9

2024-07-01

OAAI

Merian, Sybilla; O'Sullivan, Kevin; Stockli, Sabrina; Beretta, Claudio; Muller, Nadina; Tiefenbeck, Verena; Fleisch, Elgar; Natter, Martin

Buy Three to Waste One? How Real-World Purchase Data Predict Groups of Food Wasters

SUSTAINABILITY

IF3.3

2022-08-16

OAAI

Merian, Sybilla; Stoeckli, Sabrina; Fuchs, Klaus Ludwig; Natter, Martin

Older adults' decisions on smart home systems: Better put an age tag on it!

PSYCHOLOGY & MARKETING

IF9.1

2022-06-03

OAAI

Tipaldi, Petra; Natter, Martin

Do Mystery Shoppers Really Predict Customer Satisfaction and Sales Performance?

JOURNAL OF RETAILING

IF10.2

2019-09-01

OAAI

Blessing, Gerald; Natter, Martin

Multi-unit price promotions and their impact on purchase decisions and sales 多单价促销及其对购买决策和销售的影响

EUROPEAN JOURNAL OF MARKETING

IF5.1

2017-05-08

OAAI

Drechsler, Salome; Leeflang, Peter S. H.; Bijmolt, Tammo H. A.; Natter, Martin

Decomposing the effects of online customer reviews on brand, price, and product attributes

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2016-03-01

180

PREAI

Kostyra, Daniel S.; Reiner, Jochen; Natter, Martin; Klapper, Daniel

ECO: Entega's Profitable New Customer Acquisition on Online Price Comparison Sites

the academy of marketing science

IF4.9

2015-11-01

PREAI

Natter, Martin; Ozimec, Ana-Marija; Kim, Ju-Young

The Impact of Buy-Now Features in Pay-per-Bid Auctions 按出价付费拍卖中立即购买功能的影响

information management

IF6.2

2014-12-07

PREAI

Reiner, Jochen; Natter, Martin; Skiera, Bernd

A comparison of different pay-per-bid auction formats

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2014-12-01

PREAI

Kim, Ju-Young; Bruenner, Tobias; Skiera, Bernd; Natter, Martin

Sampling, discounts or pay-what-you-want: Two field experiments 抽样、折扣或随心所欲: 两个实地实验

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2014-09-01

PREAI

Kim, Ju-Young; Natter, Martin; Spann, Martin

Improving Marketing's Contribution to New Product Development

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2012-11-20

PREAI

Drechsler, Wenzel; Natter, Martin; Leeflang, Peter S. H.

Does Private Label Quality Influence Consumers' Decision on Where to Shop?

PSYCHOLOGY & MARKETING

IF9.1

2012-03-29

OAAI

Nies, Salome; Natter, Martin

Do Price Charts Provided by Online Shopbots Influence Price Expectations and Purchase Timing Decisions?

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2011-05-01

PREAI

Drechsler, Wenzel; Natter, Martin

Geographical Information Systems-Based Marketing Decisions: Effects of Alternative Visualizations on Decision Quality

JOURNAL OF MARKETING

IF10.4

2010-11-01

PREAI

Ozimec, Ana-Marija; Natter, Martin; Reutterer, Thomas

New metrics for evaluating preference maps

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2010-09-01

PREAI

Faure, Corinne; Natter, Martin

Are private label users attractive targets for retailer coupons?

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2010-09-01

PREAI

Nies, Salome; Natter, Martin

Pay What You Want: A New Participative Pricing Mechanism 随心所欲: 一种新的参与式定价机制

JOURNAL OF MARKETING

IF10.4

2009-01-01

288

PREAI

Kim, Ju-Young; Natter, Martin; Spann, Martin

研究方向