Rakesh Niraj - Publications, H-index & Citations

Rakesh Niraj

Stanford University

15H指数

32论文数

1.1K被引数

收录论文 11

发表时间

Reference points in consumer choice models: A review and future research agenda

INTERNATIONAL JOURNAL OF CONSUMER STUDIES

IF7.6

2020-12-27

PREAI

Wang, Ping; Sun, Luping; Zhang, Lijun; Niraj, Rakesh

Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2019-12-01

PREAI

Mark, Tanya; Bulla, Jan; Niraj, Rakesh; Bulla, Ingo; Schwarzwaller, Wolfgang

Incorporating reference products into modeling consumer choice decision: A mixtures-of-experts model

DECISION SUPPORT SYSTEMS

IF6.8

2019-04-01

PREAI

Wang, Ping; Sun, Luping; Niraj, Rakesh; Chung, Jaihak; Su, Meng

The effect of relationship and transactional characteristics on customer retention in emerging online markets

JOURNAL OF BUSINESS RESEARCH

IF9.8

2018-11-01

PREAI

Jaiswal, Anand K.; Niraj, Rakesh; Park, Chang Hee; Agarwal, Manoj K.

Price customization and within-chain data do not mix!

EUROPEAN JOURNAL OF MARKETING

IF5.1

2014-02-04

PREAI

Niraj, Rakesh; Siddarth, S.

Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction-behavioral intentions relationship

JOURNAL OF SERVICES MARKETING

IF4.5

2011-05-24

PREAI

Jaiswal, Anand K.; Niraj, Rakesh

Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites 上下文-商业和内容网站在线满意度和忠诚度的一般和特定于上下文的决定因素

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2010-08-01

PREAI

Jaiswal, Anand K.; Niraj, Rakesh; Venugopal, Pingali

Does Quality Win? Network Effects Versus Quality in High-Tech Markets

JOURNAL OF MARKETING RESEARCH

IF5

2009-04-01

108

PREAI

Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh

Understanding customer level profitability implications of satisfaction programs

JOURNAL OF BUSINESS & INDUSTRIAL MARKETING

IF4.3

2008-08-22

PREAI

Niraj, Rakesh; Foster, George; Gupta, Mahendra R.; Narasimhan, Chakravarthi

A cross-category model of households' incidence and quantity decisions

the academy of marketing science

IF4.9

2008-03-01

PREAI

Niraj, Rakesh; Padmanabhan, V.; Seetharaman, P. B.

Customer profitability in a supply chain

JOURNAL OF MARKETING

IF10.4

2001-07-01

204

PREAI

Niraj, R; Gupta, M; Narasimhan, C

研究方向