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M

Maik Hammerschmidt

university of goettingen

24H指数
176论文数
3.1K被引数
收录论文 25
发表时间
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When Net-Zero Goals Meet Zero-Sum Realities: New Insights on the CSR-Firm Value Effect and the Role of New Product Development Versus Marketing当净零目标遭遇零和现实：CSR-企业价值效应的新见解以及新产品开发与营销的作用
errJournal of Product Innovation Management
IF8
err2026-02-26
err0
errOAAI
errHauke A. Wetzel; Maik Hammerschmidt; Linda D. Hollebeek
err分享
err收藏
Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time登录与持续在线：探索沉浸式虚拟影响者及其如何驱动消费者的沉浸时间
errJournal of Consumer Behaviour
IF5.2
err2025-08-03
err0
errOAAI
errHenrietta Batinovic; Fabian Tingelhoff; Maik Hammerschmidt; Sofia Schöbel
err分享
err收藏
The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activationde Cicco, R., Elmashhara, M. G., Silva, S. C., & Hammerschmidt, M. (2025). 关于销售人员非人类身份线索对消费者反应的影响：社交临场感和物种主义激活的作用。欧洲营销杂志，59(13)，55-84.
errEuropean Journal of Marketing
IF5.1
err2025-04-29
err0
errOAAI
errRoberta De Cicco; Maher Georges Elmashhara; Susana C. Silva; Maik Hammerschmidt
err分享
err收藏
Do social media fans walk their talk? The impact of advocacy and criticism on own purchasing社交媒体粉丝言行一致吗？拥护和批评对其自身购买行为的影响
errInternational Journal of Research in Marketing
IF7.5
err2025-04-10
err0
errOAAI
errWelf H. Weiger; Wendy W. Moe; Hauke A. Wetzel; Maik Hammerschmidt
err分享
err收藏
Formulating and Prioritizing CSR Strategies: A Marketing Strategy-Informed Approach
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2024-12-12
err0
PREAI
errWetzel, Hauke A.; Hammerschmidt, Maik; Lenz, Isabell
err分享
err收藏
Robust data envelopment analysis with variable budgeted uncertainty
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err2024-06-01
err4
errOAAI
errArabmaldar, Aliasghar; Hatami-Marbini, Adel; Loske, Dominic; Hammerschmidt, Maik; Klumpp, Matthias
err分享
err收藏
How gamifying AI shapes customer motivation, engagement, and purchase behavior游戏化AI如何塑造客户动机、参与度和购买行为
errPSYCHOLOGY & MARKETING
IF9.1
err2023-10-12
err12
errOAAI
errElmashhara, Maher Georges; De Cicco, Roberta; Silva, Susana C.; Hammerschmidt, Maik; Silva, Maria Levi
err分享
err收藏
Users taking the blame? How service failure, recovery, and robot design affect user attributions and retention
errELECTRONIC MARKETS
IF6.8
err2023-01-19
err14
errOAAI
errMeyer (nee Mozafari), Nika; Schwede, Melanie; Hammerschmidt, Maik; Weiger, Welf Hermann
err分享
err收藏
The invisible leash: when human brands hijack corporate brands' consumer relationships
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-03-02
err10
PREAI
errGiertz, Johann N.; Hollebeek, Linda D.; Weiger, Welf H.; Hammerschmidt, Maik
err分享
err收藏
Trust me, I'm a bot - repercussions of chatbot disclosure in different service frontline settings相信我，我是一个机器人-在不同的服务前线设置中聊天机器人披露的影响
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2021-06-17
err90
PREAI
errMozafari, Nika; Weiger, Welf H.; Hammerschmidt, Maik
err分享
err收藏
Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-06-01
err34
PREAI
errWolf, Tobias; Jahn, Steffen; Hammerschmidt, Maik; Weiger, Welf H.
err分享
err收藏
Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2020-02-26
err29
PREAI
errKraemer, Tobias; Weiger, Welf H.; Gouthier, Matthias H. J.; Hammerschmidt, Maik
err分享
err收藏
Experiences that matter? The motivational experiences and business outcomes of gamified services
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2020-01-01
err72
errOAAI
errWolf, Tobias; Weiger, Welf H.; Hammerschmidt, Maik
err分享
err收藏
Who's pulling the strings? The motivational paths from marketer actions to user engagement in social media
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-09-09
err22
PREAI
errWeiger, Welf H.; Wetzel, Hauke A.; Hammerschmidt, Maik
err分享
err收藏
The Perils of Service Contract Divestment: When and Why Customers Seek Revenge and How It Can Be Attenuated
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2019-04-03
err24
errOAAI
errHaenel, Christina M.; Wetzel, Hauke A.; Hammerschmidt, Maik
err分享
err收藏
The burden of rank: The impact of preferred supplier status on excessive buyer requests
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2018-05-01
err8
errOAAI
errHammerschmidt, Maik; Wetzel, Hauke A.; Arnold, Todd J.
err分享
err收藏
Building and leveraging sports brands: evidence from 50 years of German professional soccer
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-04-25
err19
PREAI
errWetzel, Hauke A.; Hattula, Stefan; Hammerschmidt, Maik; van Heerde, Harald J.
err分享
err收藏
Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-03-30
err113
PREAI
errLenz, Isabell; Wetzel, Hauke A.; Hammerschmidt, Maik
err分享
err收藏
Leveraging marketer-generated appeals in online brand communities An individual user-level analysis
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2017-03-20
err35
PREAI
errWeiger, Welf H.; Wetzel, Hauke A.; Hammerschmidt, Maik
err分享
err收藏
Channels in the Mirror: An Alignable Model for Assessing Customer Satisfaction in Concurrent Channel Systems
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2015-06-22
err16
PREAI
errHammerschmidt, Maik; Falk, Tomas; Weijters, Bert
err分享
err收藏

研究方向

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Linda D. Hollebeek
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H
Harald J. van Heerde
H 指数: 42 · 论文数: 139
A
Ad de Jong
H 指数: 32 · 论文数: 99
A
Adel Hatami‐Marbini
H 指数: 32 · 论文数: 158
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