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François A. Carrillat

griffith university

26H指数
69论文数
2.9K被引数
收录论文 32
发表时间
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Symbolic promotions: Conceptualization and empirical investigation符号性晋升：概念化与实证研究
errJournal of the Academy of Marketing Science
IF10.1
err2026-10-02
err0
errOAAI
errChloé Vanasse; François Carrillat; Renaud Legoux; Valentyna Melnyk
err分享
err收藏
Product Recall Contagion in the Supply Chain供应链中的产品召回传染
errProduction and Operations Management
IF5.1
err2025-11-04
err0
PREAI
errLjubomir Pupovac; Vivek Astvansh; François Carrillat; Renaud Legoux
err分享
err收藏
Catching Rising Stars: Preempting the Athlete Endorsement Market捕捉冉冉新星：抢占运动员代言市场
errJOURNAL OF SPORT MANAGEMENT
IF3.5
err2025-09-01
err0
PREAI
errPastoriza, David; Carrillat, Francois A.; Plante, Jean-Francois; Canela, Miguel A.
err分享
err收藏
The attenuation effects of time and sensemaking surveys on customer revenge
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-08-20
err0
PREAI
errGregoire, Yany; Khamitov, Mansur; Carrillat, Francois A.; Rohani, Mina
err分享
err收藏
Can Consumers' Altruistic Inferences Solve the CSR Initiative Puzzle? A Meta-analytic Investigation消费者的利他推论能解决企业社会责任倡议难题吗？荟萃分析调查
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2024-05-13
err3
errOAAI
errCarrillat, Francois A.; Plewa, Carolin; Pupovac, Ljubomir; Vanasse, Chloe; Willmott, Taylor; Legoux, Renaud; Napolova, Ekaterina
err分享
err收藏
Why advertisers should embrace event typicality and maximize leveraging of major events为什么广告商应该接受事件的典型性并最大限度地利用重大事件
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2024-03-27
err0
errOAAI
errCarrillat, Francois A.; Mazodier, Marc; Eckert, Christine
err分享
err收藏
How Does Time Pressure Influence Risk Preferences? Answers from a Meta-Analysis
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2023-09-09
err6
PREAI
errBelli, Alex; Carrillat, Francois A.; Zlatevska, Natalina; Cowley, Elizabeth
err分享
err收藏
Let's Laugh About It! Using Humor to Address Complainers' Online Incivility
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-10-22
err7
errOAAI
errBeal, Mathieu; Gregoire, Yany; Carrillat, Francois A.
err分享
err收藏
Slicing vs chunking product-harm crisis: antecedents and firm performance implications
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-05-26
err1
PREAI
errPupovac, Ljubomir; Carrillat, Francois Anthony; Michayluk, David
err分享
err收藏
The wellbeing implications of maximizing: A conceptual framework and meta-analysis
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2022-02-03
err12
errOAAI
errBelli, Alex; Carrillat, Francois A.; Zlatevska, Natalina; Cowley, Elizabeth
err分享
err收藏
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand's position
errhospitality marketing management
IF3
err2022-01-06
err6
PREAI
errO'rourke, Anne-Maree; Carrillat, Francois A.; Wang, Paul Z.
err分享
err收藏
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
errJOURNAL OF MARKETING
IF10.4
err2021-10-08
err88
PREAI
errMelnyk, Vladimir; Carrillat, Francois A.; Melnyk, Valentyna
err分享
err收藏
40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-09-08
err28
PREAI
errBelli, Alex; O'rourke, Anne-Maree; Carrillat, Francois A.; Pupovac, Ljubomir; Melnyk, Valentyna; Napolova, Ekaterina
err分享
err收藏
Getting some of that personality: There is an app for that!
errJOURNAL OF CONSUMER BEHAVIOUR
IF5.2
err2020-09-28
err6
PREAI
errRao Hill, Sally; Carrillat, Francois
err分享
err收藏
Can donations be too little or too much?
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-09-22
err16
PREAI
errMazodier, Marc; Carrillat, Francois Anthony; Sherman, Claire; Plewa, Carolin
err分享
err收藏
Can a replacing sponsor benefit? Consumer responses toward a new sponsor in the context of a sponsorship change
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-12-03
err11
PREAI
errCarrillat, Francois Anthony; Grohs, Reinhard
err分享
err收藏
Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2019-10-09
err11
PREAI
errd'Astous, Alain; Carrillat, Francois Anthony; Przybysz, Audrey
err分享
err收藏
Uncovering institutional orientation as a new strategic orientation in industrial marketing揭示制度导向作为工业营销的新战略导向
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-07-01
err16
PREAI
errChaney, Damien; Carrillat, Francois A.; Zouari, Abir
err分享
err收藏
Celebrity endorsement in the world of luxury fashion - when controversy can be beneficial
errhospitality marketing management
IF3
err2019-07-01
err22
PREAI
errCarrillat, Francois A.; O'Rourke, Anne-Maree; Plourde, Catherine
err分享
err收藏
The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement
errJOURNAL OF ADVERTISING
IF7
err2019-03-21
err59
PREAI
errCarrillat, Francois A.; Ilicic, Jasmina
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
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Pascale Quester
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F
François Bellavance
H 指数: 42 · 论文数: 158
A
Alain d’Astous
H 指数: 41 · 论文数: 132
W
William B. Locander
H 指数: 34 · 论文数: 87
C
Carolin Plewa
H 指数: 33 · 论文数: 149
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