William B. Locander - Publications, H-index & Citations

William B. Locander

Louisiana Tech University

34H指数

87论文数

6.4K被引数

收录论文 17

发表时间

Job meaningfulness in B2B salespeople: connecting salesforce control systems to B2B salesperson resilience and performance B2B销售人员的工作意义：连接销售队伍控制系统与B2B销售人员的韧性及绩效

Journal of Marketing Theory and Practice

IF5.3

2026-09-09

PREAI

Jonathan A. Barnes; Barron W. Brown; William B. Locander

When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases 当外观重要时：美学吸引力在消费者身份和冲动购买中的作用

Journal of Retailing and Consumer Services

IF13.1

2025-06-20

PREAI

Daria Koksal; Melanie Moore Koskie; William B. Locander

The effect of supervisor bottom-line mentality and supervisory support on salesperson lone wolf tendencies-implications for turnover intention and performance

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2024-05-02

PREAI

Brown, Barron W.; Locander, David A.; Locander, William B.

The role of brand gratitude in consumer relationships with cool brands

JOURNAL OF PRODUCT AND BRAND MANAGEMENT

IF5.7

2023-10-30

PREAI

Koskie, Melanie Moore; Freling, Ryan E.; Locander, William B.; Freling, Traci H.

Dignity in the workplace: a frontline service employee perspective

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2023-06-09

PREAI

Mertz, Breanne A.; Locander, Jennifer A.; Brown, Barron W.; Locander, William B.

Cool brands and hot attachments: their effect on consumers' willingness to pay more

EUROPEAN JOURNAL OF MARKETING

IF5.1

2023-01-10

PREAI

Koskie, Melanie Moore; Locander, William B. B.

In their shoes: co-creating value from deaf/hearing perspectives

JOURNAL OF SERVICES MARKETING

IF4.5

2017-07-10

PREAI

Abney, Alexandra K.; White, Allyn; Shanahan, Kevin J.; Locander, William B.

Advancing workplace spiritual development: A dyadic mentoring approach

LEADERSHIP QUARTERLY

IF9.7

2014-04-01

PREAI

Weinberg, Frankie J.; Locander, William B.

Cognitive Segmentation: Modeling the Structure and Content of Customers' Thoughts

PSYCHOLOGY & MARKETING

IF9.1

2009-05-01

PREAI

Carrillat, Francois A.; Riggle, Robert J.; Locander, William B.; Gebhardt, Gary F.; Lee, James M.

Critical Role of Leadership on Ethical Climate and Salesperson Behaviors 领导对道德氛围和销售人员行为的关键作用

JOURNAL OF BUSINESS ETHICS

IF6.7

2008-06-27

160

PREAI

Mulki, Jay P.; Jaramillo, Jorge Fernando; Locander, William B. Dean

Effect of ethical climate on turnover intention: Linking attitudinal- and stress theory 道德氛围对离职意向的影响: 联系态度和压力理论

JOURNAL OF BUSINESS ETHICS

IF6.7

2007-03-28

247

PREAI

Mulki, Jay P.; Jaramillo, Jorge F.; Locander, William B.

Activity-based costing - Accounting for a market orientation

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

1998-11-01

PREAI

Goebel, DJ; Marshall, GW; Locander, WB

THE SPOKEN AND THE UNSPOKEN - A HERMENEUTIC APPROACH TO UNDERSTANDING THE CULTURAL VIEWPOINTS THAT UNDERLIE CONSUMERS EXPRESSED MEANINGS

JOURNAL OF CONSUMER RESEARCH

IF6.4

1994-12-01

317

PREAI

THOMPSON, CJ; POLLIO, HR; LOCANDER, WB

THE LIVED MEANING OF FREE CHOICE - AN EXISTENTIAL-PHENOMENOLOGICAL DESCRIPTION OF EVERYDAY CONSUMER EXPERIENCES OF CONTEMPORARY MARRIED-WOMEN

JOURNAL OF CONSUMER RESEARCH

IF6.4

1990-12-01

331

PREAI

THOMPSON, CJ; LOCANDER, WB; POLLIO, HR

PUTTING CONSUMER EXPERIENCE BACK INTO CONSUMER RESEARCH - THE PHILOSOPHY AND METHOD OF EXISTENTIAL PHENOMENOLOGY

JOURNAL OF CONSUMER RESEARCH

IF6.4

1989-09-01

1.1K

PREAI

THOMPSON, CJ; LOCANDER, WB; POLLIO, HR

PRODUCT NOVELTY - DOES IT MODERATE THE RELATIONSHIP BETWEEN AD ATTITUDES AND BRAND ATTITUDES

JOURNAL OF ADVERTISING

IF7

1987-10-01

PREAI

COX, DS; LOCANDER, WB

DIMENSIONAL RELATIONSHIPS OF AIDED RECALL AND RECOGNITION

JOURNAL OF ADVERTISING

IF7

1986-03-01

PREAI

ZINKHAN, GM; LOCANDER, WB; LEIGH, JH

研究方向