Holly B. Cooper - Publications, H-index & Citations

Holly B. Cooper

Deakin University

8H指数

19论文数

603被引数

收录论文 9

发表时间

Hero brands, brand heroes: How RM Williams inspired a cult following and created a shared sense of meaning 英雄品牌，品牌英雄: RM威廉姆斯如何激发狂热追随者并创造共同的意义感

BUSINESS HORIZONS

IF7

2023-05-01

PREAI

Cooper, Holly B.; Ewing, Michael T.; Campbell, Colin; Treen, Emily

Text-mining 10-K (annual) reports: A guide for B2B marketing research 文本挖掘10-k (年度) 报告: B2B营销研究指南

INDUSTRIAL MARKETING MANAGEMENT

IF7.5

2022-11-01

PREAI

Cooper, Holly B.; Ewing, Michael T.; Mishra, Sagarika

Artificial intelligence focus and firm performance 人工智能聚焦与企业绩效

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2022-06-08

OAAI

Mishra, Sagarika; Ewing, Michael T.; Cooper, Holly B.

Using AI predicted personality to enhance advertising effectiveness

EUROPEAN JOURNAL OF MARKETING

IF5.1

2021-04-05

PREAI

Shumanov, Michael; Cooper, Holly; Ewing, Mike

Technology-enabled remote learning during COVID-19: perspectives of Australian teachers, students and parents

TECHNOLOGY PEDAGOGY AND EDUCATION

IF2.5

2021-02-02

114

PREAI

Ewing, Lee-Ann; Cooper, Holly B.

The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands

AUSTRALASIAN MARKETING JOURNAL

IF3.8

2020-08-01

PREAI

Cooper, Holly; Merrilees, Bill; Miller, Dale

Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands

JOURNAL OF BRAND MANAGEMENT

IF4.1

2015-05-22

PREAI

Cooper, Holly; Merrilees, Bill; Miller, Dale

Restoring luxury corporate heritage brands: From crisis to ascendency

JOURNAL OF BRAND MANAGEMENT

IF4.1

2015-05-15

PREAI

Cooper, Holly; Miller, Dale; Merrilees, Bill

Brand-Self Identity Narratives in the James Bond Movies

PSYCHOLOGY & MARKETING

IF9.1

2010-05-13

PREAI

Cooper, Holly; Schembri, Sharon; Miller, Dale

研究方向