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C

Colin Campbell

University of San Diego

31H指数
125论文数
5.3K被引数
收录论文 50
发表时间
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The 2026 JAR Research Priorities List: A Research Agenda for Advertising in the Age of AI2026年JAR研究优先事项列表：人工智能时代广告研究的议程
errJournal of Advertising Research
IF2.4
err2026-01-02
err0
PREAI
errCampbell, Colin
err分享
err收藏
The AI intelligence playbook: Decoding GenAI capabilities for strategic advantageAI智能手册：解码生成式AI（GenAI）能力以获取战略优势
errBusiness Horizons
IF7
err2025-08-28
err0
errOAAI
errColin Campbell; Sean Sands; Lucas Whittaker; Alexis Mavrommatis
err分享
err收藏
How Influencers Grow: An Empirical Study and Future Research Agenda网红如何成长：一项实证研究及未来研究议程
errJournal of Interactive Marketing
IF7.8
err2025-07-11
err0
PREAI
errColin Campbell; Jeffrey M. Girard; Daniel McDuff; Sara Rosengren
err分享
err收藏
The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI
errJOURNAL OF ADVERTISING
IF7
err2024-09-17
err1
errOAAI
errvan Berlo, Zeph M. C.; Campbell, Colin; Voorveld, Hilde A. M.
err分享
err收藏
Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-09-01
err0
errOAAI
errCohen, Justin; Sands, Sean; Campbell, Colin; Mavrommatis, Alexis
err分享
err收藏
The paradoxes of generative AI-enabled customer service: A guide for managers生成式AI支持的客户服务的悖论: 管理者指南
errBUSINESS HORIZONS
IF7
err2024-09-01
err22
errOAAI
errFerraro, Carla; Demsar, Vlad; Sands, Sean; Restrepo, Mariluz; Campbell, Colin
err分享
err收藏
Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-07-01
err0
errOAAI
errRosengren, Sara; Campbell, Colin; Farrell, Justine Rapp
err分享
err收藏
Principles for advertising responsibly using generative AI负责任地使用生成式AI进行广告的原则
errORGANIZATIONAL DYNAMICS
IF2.5
err2024-04-01
err7
errOAAI
errSands, Sean; Campbell, Colin; Ferraro, Carla; Demsar, Vlad; Rosengren, Sara; Farrell, Justine
err分享
err收藏
Inauthentic inclusion: Exploring how intention to use AI-generated diverse models can backfire不真实的包容: 探索使用人工智能生成的多样化模型的意图如何适得其反
errPSYCHOLOGY & MARKETING
IF9.1
err2024-02-26
err2
errOAAI
errSands, Sean; Demsar, Vlad; Ferraro, Carla; Campbell, Colin; Cohen, Justin
err分享
err收藏
Diversity in the digital age: how consumers respond to diverse virtual influencers数字时代的多样性: 消费者如何应对多样化的虚拟影响者
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-01-30
err15
errOAAI
errFerraro, Carla; Sands, Sean; Zubcevic-Basic, Nives; Campbell, Colin
err分享
err收藏
Diversity representation in advertising广告中的多样性表现
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-12-26
err4
errOAAI
errCampbell, Colin; Sands, Sean; Mcferran, Brent; Mavrommatis, Alexis
err分享
err收藏
Luxury is what you say: Analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
errPSYCHOLOGY & MARKETING
IF9.1
err2023-05-12
err5
errOAAI
errOc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L.; Pitt, Leyland
err分享
err收藏
Hero brands, brand heroes: How RM Williams inspired a cult following and created a shared sense of meaning英雄品牌，品牌英雄: RM威廉姆斯如何激发狂热追随者并创造共同的意义感
errBUSINESS HORIZONS
IF7
err2023-05-01
err1
PREAI
errCooper, Holly B.; Ewing, Michael T.; Campbell, Colin; Treen, Emily
err分享
err收藏
Managing in an era of falsity: Falsity from the metaverse to fake news to fake endorsement to synthetic influence to false agendas
errBUSINESS HORIZONS
IF7
err2022-11-01
err7
PREAI
errPlangger, Kirk; Campbell, Colin
err分享
err收藏
From mining to meaning: How B2B marketers can leverage text to inform strategy
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-10-01
err4
PREAI
errTsao, Hsiu-Yuan; Campbell, Colin; Sands, Sean; Mavrommatis, Alexis
err分享
err收藏
Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers绘制B2B销售人员在整个销售过程中使用的价值创造策略: 向社交媒体影响者学习
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-09-14
err13
errOAAI
errCheng, Zixuan; Plangger, Kirk; Cai, Feng; Campbell, Colin L.; Pitt, Leyland
err分享
err收藏
Buffer bots: The role of virtual service agents in mitigating negative effects when service fails缓冲机器人: 虚拟服务代理在服务失败时减轻负面影响的作用
errPSYCHOLOGY & MARKETING
IF9.1
err2022-09-07
err30
errOAAI
errSands, Sean; Campbell, Colin; Plangger, Kirk; Pitt, Leyland
err分享
err收藏
It's time to close the experimentation gap in advertising: Confronting myths surrounding ad testing是时候缩小广告中的实验差距了: 面对围绕广告测试的神话
errBUSINESS HORIZONS
IF7
err2022-07-01
err2
PREAI
errCampbell, Colin; Runge, Julian; Bates, Kenneth; Haefele, Stacey; Jayaraman, Neeraj
err分享
err收藏
Buffering B2B service failure: The role of customer engagement
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-05-01
err22
errOAAI
errSands, Sean; Campbell, Colin; Ferraro, Carla; Plangger, Kirk
err分享
err收藏
That's So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content
errJOURNAL OF ADVERTISING
IF7
err2022-04-26
err19
errOAAI
errCampbell, Colin; Sands, Sean; Montecchi, Matteo; Schau, Hope Jensen
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
L
Leyland Pitt
H 指数: 66 · 论文数: 513
M
Michael T. Ewing
H 指数: 58 · 论文数: 315
D
Daniel McDuff
H 指数: 50 · 论文数: 296
M
Michaël Beverland
H 指数: 49 · 论文数: 274
P
Pierre Berthon
H 指数: 48 · 论文数: 249
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