Joe Hazzam - Publications, H-index & Citations

Joe Hazzam

staffordshire university

12H指数

29论文数

439被引数

收录论文 14

发表时间

University strategy in transnational higher education: The strategic approaches of newly established and ‘small’ international branch campuses 跨国高等教育中的大学战略：新建小型国际分校的战略方法

British Educational Research Journal

IF2.1

2026-05-24

OAAI

Stephen Wilkins; Joe Hazzam

Is the well-known phrase ‘small is beautiful’ true of small transnational education institutions?小型跨国教育机构的著名短语 “小就是美” 是真的吗？

British Educational Research Journal

IF2.1

2026-01-30

OAAI

Stephen Wilkins; Joe Hazzam

Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity 在Instagram上建立社群：用户生成内容和公司创建内容如何推动品牌拥护和忠诚度

JOURNAL OF MARKETING COMMUNICATIONS

IF4.6

2025-11-17

PREAI

Ibrahim, Blend; Hazzam, Joe; Qalati, Sikandar Ali; Aljarah, Ahmad; Dobson, Paul

Digital marketing capabilities and SME performance: the influence of market orientation and the complementarity effect on customer relationship management capabilities 数字营销能力与中小企业绩效：市场导向及互补效应对客户关系管理能力的影响

JOURNAL OF RESEARCH IN MARKETING AND ENTREPRENEURSHIP

IF3.1

2025-11-01

PREAI

Hazzam, Joe; Dobson, Paul; Singh, Bharati; Ibrahim, Blend; Aljarah, Ahmad

From perceived creativity and visual appeal to positive emotions: Instagram's impact on fast-food brand evangelism 从感知创造力与视觉吸引力到积极情绪：Instagram对快餐品牌狂热拥护的影响

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT

IF8.3

2025-07-01

PREAI

Ibrahim, Blend; Hazzam, Joe; Qalati, Sikandar Ali; Attia, Ashraf M.

The influence of LinkedIn group community on postgraduate student experience, satisfaction and grades LinkedIn群体社区对研究生体验、满意度和成绩的影响

COMPUTERS & EDUCATION

IF10.5

2024-07-01

OAAI

Hazzam, Joe; Wilkins, Stephen; Southall, Carol; Ibrahim, Blend

Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing

BRITISH FOOD JOURNAL

IF4.2

2024-06-28

PREAI

Shaheen, Riziq; Aljarah, Ahmad; Ibrahim, Blend; Hazzam, Joe; Ghasemi, Matina

Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty 展期服务合同: 感知价值、便利性、困惑和转换成本对消费者满意度和服务忠诚度的影响

JOURNAL OF STRATEGIC MARKETING

IF3.1

2024-03-13

PREAI

Butt, Muhammad Mohsin; Wilkins, Stephen; Hazzam, Joe; Marder, Ben

Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives 服务契约类型与消费者选择行为: 感知价值、品牌声誉和消费者激励的贡献作用

MARKETING INTELLIGENCE & PLANNING

IF5.4

2024-01-04

OAAI

Wilkins, Stephen; Ireland, John; Hazzam, Joe; Megicks, Philip

The influences of lecturer charismatic leadership and technology use on student online engagement, learning performance, and satisfaction 讲师魅力领导和技术使用对学生在线参与，学习表现和满意度的影响

COMPUTERS & EDUCATION

IF10.5

2023-07-01

OAAI

Hazzam, Joe; Wilkins, Stephen

The moderating role of age on social media marketing activities and customer brand engagement on Instagram social network 年龄对社交媒体营销活动和Instagram社交网络上客户品牌参与度的调节作用

YOUNG CONSUMERS

IF5

2021-09-08

PREAI

Hazzam, Joe

International marketing capabilities development: The role of firm cultural intelligence and social media technologies 国际营销能力发展: 企业文化智能和社交媒体技术的作用

JOURNAL OF MARKETING THEORY AND PRACTICE

IF5.3

2021-07-26

PREAI

Hazzam, Joe; Wilkins, Stephen

Consumers' propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty

JOURNAL OF STRATEGIC MARKETING

IF3.1

2021-06-23

OAAI

Wilkins, Stephen; Hazzam, Joe; Megicks, Phil

Health Care Professionals' Social Media Behavior and the Underlying Factors of Social Media Adoption and Use: Quantitative Study 卫生保健专业人员的社交媒体行为以及社交媒体采用和使用的潜在因素: 定量研究

JOURNAL OF MEDICAL INTERNET RESEARCH

IF6

2018-11-07

OAAI

Hazzam, Joe; Lahrech, Abdelmounaim

研究方向