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K

Ko de Ruyter

University of Surrey

60H-index
237Paper Count
1.8WCitation Count
Published Papers 56
Publication Date
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Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication
errJournal of Marketing
IF10.4
err2025-05-29
err0
errOAAI
errStefania Farace; Francisco Villarroel Ordenes; Dennis Herhausen; Dhruv Grewal; Ko de Ruyter
errShare
errSave
You've lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2023-08-01
err0
PREAI
errSatornino, Cinthia Beccacece; Pelser, Jan; Wetzels, Martin; de Ruyter, Ko; Grewal, Dhruv
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errSave
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-06-07
err6
errOAAI
errBarnes, Stuart; de Ruyter, Ko
errShare
errSave
Gamification and Mobile Marketing Effectiveness
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err285
PREAI
errHofacker, Charles F.; de Ruyter, Ko; Lurie, Nicholas H.; Manchanda, Puneet; Donaldson, Jeff
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errSave
AI-chatbots on the services frontline addressing the challenges and opportunities of agency
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-11-01
err67
errOAAI
errChong, Terrence; Yu, Ting; Keeling, Debbie Isobel; de Ruyter, Ko
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errSave
Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review
errJOURNAL OF RETAILING
IF10.2
err2020-12-01
err78
errOAAI
errOkazaki, Shintaro; Eisend, Martin; Plangger, Kirk; de Ruyter, Ko; Grewal, Dhruv
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errSave
Deliberate learning as a strategic mechanism in enabling channel partner sales performance
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-10-01
err16
errOAAI
errKeeling, Debbie Isobel; Cox, David; de Ruyter, Ko
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errSave
Don't you (forget about me) The impact of out-of-the-channel-loop perceptions in distribution channels
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-03-05
err2
errOAAI
errMo, Ce (Jacky); Yu, Ting; de Ruyter, Ko
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errSave
Service-Sales Ambidexterity: Evidence, Practice, and Opportunities for Future Research
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2019-09-30
err35
errOAAI
errde Ruyter, Ko; Keeling, Debbie Isobel; Yu, Ting
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errSave
Technology push without a patient pull Examining digital unengagement (DU) with online health services
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2019-09-09
err25
errOAAI
errKeeling, Debbie Isobel; de Ruyter, Ko; Mousavi, Sahar; Laing, Angus
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errSave
Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-07-26
err20
errOAAI
errMeyer, Jan-Hinrich; De Ruyter, Ko; Grewal, Dhruv; Cleeren, Kathleen; Keeling, Debbie Isobel; Motyka, Scott
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errSave
Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2019-04-01
err6
errOAAI
errMo, Ce; Yu, Ting; de Ruyter, Ko; Chen, Ching-Fu
errShare
errSave
Harnessing a Currency Matrix' for Performance Measurement in Cooperatives: A Multi-Phased Study
errSUSTAINABILITY
IF3.3
err2018-12-01
err33
errOAAI
errBenos, Theo; Kalogeras, Nikos; Wetzels, Martin; de Ruyter, Ko; Pennings, Joost M. E.
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errSave
Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-08-03
err4
errOAAI
errBenos, Theo; Kalogeras, Nikos; de Ruyter, Ko; Wetzels, Martin
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errSave
The emotional review-reward effect: how do reviews increase impulsivity?
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-05-19
err35
PREAI
errMotyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, Dominik; de Ruyter, Ko; Wetzels, Martin
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errSave
The formation of a cross-selling initiative climate and its interplay with service climate
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2018-04-12
err20
errOAAI
errYu, Ting; de Ruyter, Ko; Patterson, Paul; Chen, Ching-Fu
errShare
errSave
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
errJOURNAL OF CONSUMER RESEARCH
IF6.4
err2018-04-09
err216
errOAAI
errOrdenes, Francisco Villarroel; Grewal, Dhruv; Ludwig, Stephan; De Ruyter, Ko; Mahr, Dominik; Wetzels, Martin
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errSave
Governing embedded partner networks: Certification and partner communities in the IT sector
errINTERNATIONAL JOURNAL OF OPERATIONS & PRODUCTION MANAGEMENT
IF7.4
err2018-03-14
err15
errOAAI
errStorey, Chris; Kocabasoglu-Hillmer, Canan; Roden, Sinead; de Ruyter, Ko
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errSave
The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management
errJOURNAL OF MARKETING
IF10.4
err2018-03-01
err8
errOAAI
errAguirre, Elizabeth; Mahr, Dominik; de Ruyter, Ko; Grewal, Dhruv; Pelser, Jan; Wetzels, Martin
errShare
errSave
B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude
errJOURNAL OF RETAILING
IF10.2
err2015-12-01
err37
errOAAI
errPelser, Jan; de Ruyter, Ko; Wetzels, Martin; Grewal, Dhruv; Cox, David; van Beuningen, Jacqueline
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errSave

Research Directions

No research directions
Co-authors
Cooperation Journals
D
Dhruv Grewal
H-index: 100 · Papers: 358
D
D. E. Cox
H-index: 76 · Papers: 602
M
Martin Wetzels
H-index: 60 · Papers: 288
S
Stuart J. Barnes
H-index: 58 · Papers: 378
M
Martin Eisend
H-index: 50 · Papers: 260
View more