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Michael T. Ewing

Southern Cross University

58H-index
315Paper Count
1.2WCitation Count
Published Papers 58
Publication Date
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Borrowing from employees to fund marketing: stock-based compensation (SBC) as an internal financing mechanism
errJournal of Strategic Marketing
IF3.1
err2026-06-12
err0
errOAAI
errChun Lu; Ferdinand A. Gul; Michael T. Ewing
errShare
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Performance-Based Franchisee Segmentation
errJournal of Business-to-Business Marketing
IF2.5
err2026-01-01
err0
PREAI
errStrydom, Gregory; Azadi, Majid; Tamaddoni, Ali; Ewing, Michael T.
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errSave
Generative AI-Augmented Thematic Analysis
errINTERNATIONAL JOURNAL OF MARKET RESEARCH
IF1.4
err2025-12-01
err1
PREAI
errJayawardene, Vimukthi; Ewing, Michael T.
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Professional athlete responses to new product development: A dialectic
errEUROPEAN SPORT MANAGEMENT QUARTERLY
IF3.7
err2023-06-09
err2
errOAAI
errFujak, Hunter; Ewing, Michael T.; Newton, Joshua; Altschwager, Teagan
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Hero brands, brand heroes: How RM Williams inspired a cult following and created a shared sense of meaning
errBUSINESS HORIZONS
IF7
err2023-05-01
err1
PREAI
errCooper, Holly B.; Ewing, Michael T.; Campbell, Colin; Treen, Emily
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Text-mining 10-K (annual) reports: A guide for B2B marketing research
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-11-01
err4
PREAI
errCooper, Holly B.; Ewing, Michael T.; Mishra, Sagarika
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Artificial intelligence focus and firm performance
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-06-08
err37
errOAAI
errMishra, Sagarika; Ewing, Michael T.; Cooper, Holly B.
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Predicting Season Ticket Holder Retention Using Rich Behavioral Data
errsport management review
IF3.5
err2021-09-01
err10
PREAI
errKarg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael
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Empirical decomposition of customer responses to discount coupons in online FMCG retailing
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2021-01-01
err21
PREAI
errMontazeri, Samaneh; Tamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael
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Time lags, non-linearity and asymmetric effects in an extended service-profit chain
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-05-14
err10
errOAAI
errStrydom, Gregory; Ewing, Michael T.; Heggen, Campbell
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Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-05-01
err36
errOAAI
errMahardika, Harryadin; Thomas, Dominic; Ewing, Michael Thomas; Japutra, Arnold
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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-05-01
err22
PREAI
errMishra, Sagarika; Ewing, Michael T.; Pitt, Leyland F.
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errSave
Financial constraints and marketing investment: evidence from text analysis
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2020-02-27
err15
PREAI
errMishra, Sagarika; Ewing, Mike T.
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A longitudinal study examining uptake of new recreation infrastructure by inactive adults
errINTERNATIONAL JOURNAL OF BEHAVIORAL NUTRITION AND PHYSICAL ACTIVITY
IF5.5
err2019-08-01
err9
errOAAI
errSmith, Ben J.; MacKenzie-Stewart, Ruth; Newton, Fiona J.; Haregu, Tilahun N.; Bauman, Adrian; Donovan, Robert J.; Mahal, Ajay; Ewing, Michael T.; Newton, Joshua D.
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The impact of personalised incentives on the profitability of customer retention campaigns
errhospitality marketing management
IF3
err2017-03-06
err17
PREAI
errTamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael
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errSave
Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2016-01-01
err67
PREAI
errNyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, Michael T.
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Comparing Churn Prediction Techniques and Assessing Their Performance: A Contingent Perspective
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2015-11-25
err29
PREAI
errTamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael
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The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2015-09-01
err67
PREAI
errNyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, Michael T.
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errSave
The MOVE study: a study protocol for a randomised controlled trial assessing interventions to maximise attendance at physical activity facilities
errBMC PUBLIC HEALTH
IF3.6
err2015-04-18
err4
errOAAI
errNewton, Joshua D.; Klein, Ruth; Bauman, Adrian; Newton, Fiona J.; Mahal, Ajay; Gilbert, Kara; Piterman, Leon; Ewing, Michael T.; Donovan, Robert J.; Smith, Ben J.
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errSave
From whence it came Understanding source effects in consumer-generated advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err33
PREAI
errSteyn, Peter; Ewing, Michael T.; van Heerden, Gene; Pitt, Leyland E.; Windisch, Lydia
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Research Directions

No research directions
Co-authors
Cooperation Journals
A
Adrian Bauman
H-index: 151 · Papers: 1.5K
P
Paul McCrory
H-index: 94 · Papers: 492
C
Caroline F. Finch
H-index: 80 · Papers: 746
L
Leyland Pitt
H-index: 66 · Papers: 513
F
Ferdinand A. Gul
H-index: 58 · Papers: 228
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