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J

José I. Rojas‐Méndez

Carleton University

22H-index
78Paper Count
1.9KCitation Count
Published Papers 18
Publication Date
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A Structured Literature Review on Decision-Making Factors of International Students in Higher Education
errJournal of Global Marketing
IF4.3
err2026-07-24
err0
errOAAI
errChuan He; Fang Liu; Qin Sun; José I. Rojas-Méndez; Geoff Soutar
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The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences
errJournal of Consumer Behaviour
IF5.2
err2026-01-16
err0
errOAAI
errJosé I. Rojas-Méndez; Flavia Braga Chinelato; Golnoush Zeidabadi; Marta Massi
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errSave
Understanding employee xenocentrism in foreign firm employment: a scale development
errINTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT
IF5.9
err2025-11-01
err0
PREAI
errRojas-Mendez, Jose I.; Coutino-Hill, Vilma; Davies, Gary
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Generational responses to guerrilla marketing: examining brand associations across Generations Z and Y
errYoung Consumers
IF5
err2025-09-15
err0
errOAAI
errHossein Faridniya; Andrea Vocino; Marta Massi; José I. Rojas-Méndez
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Toward D2A: Enhancing Luxury Fashion With Seamless and Immersive Phygital Customer Experiences
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2025-03-20
err0
errOAAI
errMassi, Marta; Piancatelli, Chiara; Vocino, Andrea; Rojas-Mendez, Jose I.
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Making it real on social media: exploring authenticity strategies for sport and fitness influencers
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2024-06-10
err2
PREAI
errMassi, Marta; Piancatelli, Chiara; Vocino, Andrea; Rojas-Mendez, Jose I.
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A comparison of short form Marlowe-Crowne and best friends social desirability bias measures
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2024-01-01
err1
PREAI
errRojas-Mendez, Jose I.; Davies, Gary
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errSave
Promoting Country Image and Tourism in New or Underdeveloped Markets
errJOURNAL OF TRAVEL RESEARCH
IF7
err2023-03-31
err5
errOAAI
errRojas-Mendez, Jose I.; Davies, Gary
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errSave
Conceptualizing nation branding: the systematic literature review
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2022-07-28
err21
PREAI
errRojas-Mendez, Jose, I; Khoshnevis, Mozhde
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errSave
Why Do Russian Consumers Prefer Foreign-Made Products and Brands?
errJOURNAL OF GLOBAL MARKETING
IF4.3
err2021-09-16
err5
PREAI
errRojas-Mendez, Jose I.; Kolotylo, Julia
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X-Scale: a new scale to measure consumer xenocentrism
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2019-10-04
err18
PREAI
errRojas-Mendez, Jose I.; Chapa, Sindy
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errSave
Explaining the mixed outcomes from hosting major sporting events in promoting tourism
errTOURISM MANAGEMENT
IF12.4
err2019-10-01
err22
errOAAI
errRojas-Mendez, Jose I.; Davies, Gary; Jamsawang, Jutatip; Sandoval Duque, Jose Luis; Pipoli, Gina M.
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errSave
Brand personality: theory and dimensionality
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2018-03-12
err82
errOAAI
errDavies, Gary; Rojas-Mendez, Jose, I; Whelan, Susan; Mete, Melisa; Loo, Theresa
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errSave
Demographics, attitudes, and technology readiness A cross-cultural analysis and model validation
errMARKETING INTELLIGENCE & PLANNING
IF5.4
err2017-02-06
err107
PREAI
errRojas-Mendez, Jose I.; Parasuraman, A.; Papadopoulos, Nicolas
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Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2016-03-01
err125
PREAI
errCleveland, Mark; Rojas-Mendez, Jose I.; Laroche, Michel; Papadopoulos, Nicolas
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errSave
Testing self-congruity theory in the context of nation brand personality
errJOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF5.7
err2015-03-16
err32
PREAI
errRojas-Mendez, Jose I.; Papadopoulos, Nicolas; Alwan, Mohammed
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errSave
The U.S. brand personality: A Sino perspective
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2013-08-01
err62
PREAI
errRojas-Mendez, Jose I.; Murphy, Steven A.; Papadopoulos, Nicolas
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errSave
Universal differences in advertising avoidance behavior: A cross-cultural study
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2009-10-01
err25
PREAI
errRojas-Mendez, Jose I.; Davies, Gary; Madran, Canan
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errSave

Research Directions

The data has not been retrieved yet.
Co-authors
Cooperation Journals
A
A. Parasuraman
H-index: 77 · Papers: 219
G
Gary Davies
H-index: 41 · Papers: 182
N
Nicolas Papadopoulos
H-index: 38 · Papers: 113
刘芳 cover
刘芳 (Fang Liu)
H-index: 35 · Papers: 670
A
Andrea Vocino
H-index: 19 · Papers: 82
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