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M
Muhammad Junaid
Asian Institute of Technology
18
H-index
104
Paper Count
1.4K
Citation Count
0
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Published Papers
26
Publication Date
Publication Date
Impact Factor
Citations
Understanding responsible brand leadership in green hotels: role of uncertainty and green skepticism
Journal of Travel & Tourism Marketing
IF
9
2026-06-13
0
PRE
AI
Muhammad Junaid; Umair Akram; Raiswa Saha; Suchita Jha; Sweta Suman; Wansoo Kim
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From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands
journal of product and brand management
IF
0
2025-11-10
0
PRE
AI
Paula Rodrigues; Ana Brochado; Ana Sousa; Muhammad Junaid; Ana Pinto Borges
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The Interplay of Tech-Driven Sustainability, Consumer Wisdom, and Emotions in Luxury Consumption
Business Strategy and the Environment
IF
13.3
2025-10-23
0
PRE
AI
Md Mahiuddin Sabbir; Muhammad Junaid; Park Thaichon
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Comment on
Digestive Diseases and Sciences
IF
2.5
2025-08-10
0
PRE
AI
Muhammad Owais; Rooh Ullah Jan; Muhammad Junaid; Muhammad Huzaifa
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Letter to the editor on: “The effects of socioeconomic status on complex ventral hernia repair operative decision-making and outcomes”
Surgery
IF
2.7
2025-03-28
0
PRE
AI
Zain Ul Abideen; Areena Fatima; Muhammad Junaid
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Brand addiction: Wow! or woe?
service industries journal
IF
3.9
2024-07-05
1
PRE
AI
Junaid, Muhammad; Akram, Umair; Hussain, Khalid
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A two-actor model for understanding user engagement with content creators: Applying social capital theory
COMPUTERS IN HUMAN BEHAVIOR
IF
8.9
2024-07-01
1
PRE
AI
Hussain, Khalid; Nusair, Khaldoon; Junaid, Muhammad; Aman, Waqas
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Responsible brand leadership in services: fostering love, ethics, and empowerment
SERVICE INDUSTRIES JOURNAL
IF
7.4
2024-06-06
1
PRE
AI
Junaid, Muhammad; Javed, Muzhar; Hussain, Khalid; Nusair, Khaldoon
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Conceptualization and validation of customer participation in health care: a study on chronic illnesses management
JOURNAL OF SERVICES MARKETING
IF
4.5
2024-03-22
2
PRE
AI
Junaid, Muhammad; Goudarzi, Kiane; Rasheed, Muhammad Faisal; N'Goala, Gilles
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Brand addiction's mediation of brand love and loyalty's effect on compulsive buying: the case of human brands
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2023-12-24
3
PRE
AI
Rodrigues, P.; Junaid, M.; Sousa, A.; Borges, A. P.
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Advancing customer experience through service design in mega shopping malls
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT
IF
5.5
2023-11-24
6
PRE
AI
Junaid, Muhammad; Rasheed, Muhammad Faisal; Goudarzi, Kiane; Tariq, Asma
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Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer's buying intentions
JOURNAL OF STRATEGIC MARKETING
IF
3.1
2023-09-07
10
PRE
AI
Akram, Umair; Lavuri, Rambabu; Ansari, Aisha Rehman; Parida, Ratri; Junaid, Muhammad
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Responsible leadership, organizational ethical culture, strategic posture, and green innovation
SERVICE INDUSTRIES JOURNAL
IF
7.4
2023-02-23
22
PRE
AI
Akhtar, Muhammad Waheed; Garavan, Thomas; Javed, Muzhar; Huo, Chunhui; Junaid, Muhammad; Hussain, Khalid
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Brand love and brand addiction and their effects on consumers' negative behaviors
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2022-10-13
16
PRE
AI
Junaid, Muhammad; Fetscherin, Marc; Hussain, Khalid; Hou, Fujun
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Consumer wisdom: a mindful connection between healthy food advertising and obesity prevention
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2022-10-05
4
PRE
AI
Hussain, Khalid; Junaid, Muhammad; Javed, Muzhar; Ali, Moazzam; Iqbal, Asif
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Online purchase intention in Chinese social commerce platforms: Being emotional or rational?
JOURNAL OF RETAILING AND CONSUMER SERVICES
IF
13.1
2021-11-01
125
PRE
AI
Akram, Umair; Junaid, Muhammad; Zafar, Abaid Ullah; Li, Zhiwen; Fan, Mingyue
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Brand love: the emotional bridge between tourists' perceived value and well-being
asia pacific journal of ophthalmology
IF
3.3
2020-12-14
22
PRE
AI
Junaid, Muhammad; Hussain, Khalid; Akram, Umair; Asghar, Muhammad Mansoor; Zafar, Samra; Hou, Fujun
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An investigation of the diners' brand love in the value co-creation process
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
IF
7.8
2020-12-01
44
PRE
AI
Junaid, Muhammad; Hussain, Khalid; Asghar, Muhammad Mansoor; Javed, Muzhar; Hou, Fujun; Liutiantian
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The role of co-creation experience in engaging customers with service brands
JOURNAL OF PRODUCT AND BRAND MANAGEMENT
IF
5.7
2020-09-02
39
PRE
AI
Hussain, Khalid; Jing, Fengjie; Junaid, Muhammad; Zaman, Qamar Uz; Shi, Huayu
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Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China
JOURNAL OF RETAILING AND CONSUMER SERVICES
IF
13.1
2020-09-01
75
PRE
AI
Akram, Umair; Ansari, Aisha Rehman; Fu, Guoqun; Junaid, Muhammad
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Research Directions
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Co-authors
Cooperation Journals
K
Khalid Hussain
H-index: 65 · Papers: 1.2K
T
Thomas N. Garavan
H-index: 50 · Papers: 303
M
Mohamed Hasnain Isa
H-index: 47 · Papers: 299
W
Wansoo Kim
H-index: 42 · Papers: 111
P
Park Thaichon
H-index: 40 · Papers: 244
View more