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Charles R. Taylor

villanova university

62H-index
396Paper Count
1.4WCitation Count
Published Papers 151
Publication Date
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Minimalistic consumption and luxury brands: A review and directions for future research
errJournal of Global Fashion Marketing
IF5.5
err2026-09-15
err0
PREAI
errCharles R. Taylor; Aniruddha Pangarkar
errShare
errSave
All Quiet on the Luxury Front: How and When Sustainability Labels Influence Purchase Behavior
errJournal of Consumer Behaviour
IF5.2
err2026-08-15
err0
errOAAI
errShelly Rathee; Charles R. Taylor; Tyler Milfeld
errShare
errSave
How perceived value and quality influence adoption of AI-generated educational video for children’s safety clothing: The roles of attitude, self-efficacy, and sense of safety
errJournal of Global Fashion Marketing
IF5.5
err2026-06-16
err0
PREAI
errNeulonbit Oh; Qi Jiang; Eunju Ko; Charles R. Taylor; Kyung Hoon Kim
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errSave
Understanding behavioral intentions toward AI-generated safety clothing: The role of safety concern, perceived safety clothing attributes and color
errJournal of Global Fashion Marketing
IF5.5
err2026-03-06
err0
PREAI
errQi Jiang; Neulonbit Oh; Eunju Ko; Charles R. Taylor; Kyung Hoon Kim
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errSave
What Are the Unique Features of Digital Advertising? The Six Principles of Digital Advertising in the 21st Century
errJOURNAL OF INTERACTIVE ADVERTISING
IF0
err2025-09-01
err1
PREAI
errTaylor, Charles R.; Kim, Eunjin (Anna)
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errSave
Toward a Better Understanding of Minimalistic Motives: Consumption Typology, Scale Development, and Validation
errPsychology & Marketing
IF9.1
err2025-06-05
err0
errOAAI
errAniruddha Pangarkar; Paurav Shukla; Charles R. Taylor
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errSave
What do motives for quiet luxury consumption tell us about intrinsic vs. extrinic motivation for consumer behavior in general?
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-03-01
err0
PREAI
errTaylor, Charles R.
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errSave
A slap in the face! why artificial intelligence should not be used to price discriminate against loyal customers
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-02-15
err0
errOAAI
errTaylor, Charles R.
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errSave
Turning Right: The Impact of Text Rotation (Left vs. Right) on Consumer Product Preferences
errJOURNAL OF ADVERTISING
IF7
err2025-02-01
err0
PREAI
errZhang, Yuli; Kwak, Hyokjin; Puzakova, Marina; Taylor, Charles R.
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errSave
Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2024-10-01
err4
PREAI
errCho, Minjung; Ko, Eunju; Taylor, Charles R.
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How much do attention levels in advertising matter? A call for more research
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-09-25
err0
PREAI
errTaylor, Charles R.
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errSave
What, no logos? Why some minimalists prefer quiet luxury
errPSYCHOLOGY & MARKETING
IF9.1
err2024-09-07
err0
errOAAI
errTaylor, Charles R.; Borenstein, Benjamin; Pangarkar, Aniruddha
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errSave
The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory
errglobal marketing
IF5.5
err2024-09-03
err1
PREAI
errCho, Minjung; Ko, Eunju; Taylor, Charles R.
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errSave
The appeal of blurred imagery: Enhancing advertising and brand attitudes for luxury goods
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2024-09-01
err0
PREAI
errRathee, Shelly; Taylor, Charles R.; Gupta, Akash
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errSave
Understanding podcast advertising: the need for more research
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-07-03
err0
PREAI
errTaylor, Charles R.
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errSave
Green with Arrogance: Dominant Brands Benefit from Arrogant Appeals
errJOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING
IF2.9
err2024-05-20
err1
PREAI
errMilfeld, Tyler; Pittman, Matthew; Taylor, Charles R.
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errSave
Ad skipping, the 'ad free internet' and privacy: a call for research
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-02-18
err1
errOAAI
errTaylor, Charles R.
errShare
errSave
Minimalism and advertising: a call for research
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-02-18
err2
errOAAI
errTaylor, Charles R.
errShare
errSave
Sonic branding as a promotional tool: a concept whose time has come and a call for research
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2023-11-21
err0
errOAAI
errTaylor, Charles R.
errShare
errSave
The effects of targeted digital advertising on consumer welfare
errJOURNAL OF STRATEGIC MARKETING
IF3.1
err2023-06-01
err5
PREAI
errBorenstein, Benjamin E.; Taylor, Charles R.
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errSave

Research Directions

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