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A
Alicia Kulczynski
the university of newcastle
16
H指数
51
论文数
809
被引数
0
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29
发表时间
发表时间
IF
被引数
Generative AI and ESL consumers’ complaint voice: the role of complaint self-efficacy in perceived complaint success
生成式人工智能与ESL消费者的投诉声音:投诉自我效能感在感知投诉成功中的作用
Journal of Marketing Management
IF
3
2026-08-17
0
OA
AI
Christine Armstrong; Alicia Kulczynski; Margurite Hook; Moji Barari; Jeremy Niass
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A meta-analysis of green marketing communication effectiveness
绿色营销沟通有效性的荟萃分析
Journal of the Academy of Marketing Science
IF
10.1
2026-08-10
0
OA
AI
Mojtaba Moji Barari; Alicia Kulczynski; Martin Eisend
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Virtual influencer marketing: A meta-analytic review
虚拟网红营销:一项元分析综述
Journal of the Academy of Marketing Science
IF
10.1
2026-07-28
0
OA
AI
Mojtaba Moji Barari; Martin Eisend; Alicia Kulczynski
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Fair winds: Foregrounding equity within the emerging Australian offshore wind industry
顺风:凸显公平性在新兴澳大利亚海上风电产业中的重要性
Energy Research & Social Science
IF
7.4
2025-08-27
0
PRE
AI
Michelle Voyer; Freya Croft; Hedda Haugen Askland; Hugh Breakey; Camille Goodman; Llewelyn Hughes; Natascha Klocker; Alicia Kulczynski; Emma Lee; Michael Mehmet; Matthew Navarro; Josh Newton; Jack Pascoe; Jessica Reeves; Alaya Spencer-Cotton
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Feeding Comfort: The Role of Humor in Online Food Complaints
JOURNAL OF CONSUMER BEHAVIOUR
IF
5.2
2025-01-08
0
PRE
AI
Armstrong, Christine; Kulczynski, Alicia; Hook, Margurite
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Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography
排版讲座: 通过老式排版影响老式的情感和产品安全意识
JOURNAL OF MARKETING
IF
10.4
2024-01-03
0
OA
AI
Kulczynski, Alicia; Hook, Margurite
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For all to see: social risk and observable complaining on Facebook
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2021-10-14
12
PRE
AI
Armstrong, Christine; Kulczynski, Alicia; Brennan, Stacey
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Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour
提示投诉: Facebook商业页面的视觉提示及其对消费者投诉行为的影响
hospitality marketing management
IF
3
2021-06-21
12
PRE
AI
Armstrong, Christine; Kulczynski, Alicia; Brennan, Stacey
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Promoting authenticity through celebrity brands
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2021-03-24
17
PRE
AI
Kennedy, Amanda; Baxter, Stacey M.; Kulczynski, Alicia
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A spokesperson with any name won't be as charming: the phonetic effect of spokesperson name and gender on personality evaluations
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2021-01-12
2
PRE
AI
Kulczynski, Alicia; Brennan, Stacey; Ilicic, Jasmina
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Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities
JOURNAL OF STRATEGIC MARKETING
IF
3.1
2020-06-19
4
PRE
AI
Hook, Margurite; Kulczynski, Alicia
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'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation
JOURNAL OF RETAILING AND CONSUMER SERVICES
IF
13.1
2020-01-01
15
PRE
AI
Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia
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To Meet or Meat? Homophones in Advertising Encourage Judgments and Behaviors in Children
JOURNAL OF ADVERTISING
IF
7
2019-01-11
4
PRE
AI
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia
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Pseudohomophones as brand names: Prioritising the emotionally interesting homophone
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2018-08-15
2
PRE
AI
Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia
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Keeping it real: examining the influence of co-branding authenticity in cause-related marketing
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2018-05-28
16
PRE
AI
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia
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Spot the difference: examining facial characteristics that enhance spokesperson effectiveness
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2018-02-12
9
PRE
AI
Ilicic, Jasmina; Baxter, Stacey M.; Kulczynski, Alicia
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Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: the effect of iconic brand color priming on brand personality judgments
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2017-12-12
30
PRE
AI
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia
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Antecedents and consequences of participation in brand communities: a literature review
JOURNAL OF BRAND MANAGEMENT
IF
4.1
2017-11-20
70
PRE
AI
Hook, Margurite; Baxter, Stacey; Kulczynski, Alicia
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You see Froot, you think fruit: examining the effectiveness of pseudohomophone priming
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2017-05-08
11
OA
AI
Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia
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Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF
7.5
2017-03-01
9
PRE
AI
Kulczynski, Alicia; Ilicic, Jasmina; Baxter, Stacey M.
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研究方向
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合作学者
合作期刊
M
Martin Eisend
H 指数: 50 · 论文数: 260
T
Tina M. Lowrey
H 指数: 32 · 论文数: 131
M
Michelle Voyer
H 指数: 27 · 论文数: 69
N
Natascha Klocker
H 指数: 25 · 论文数: 85
J
Jasmina Ilicic
H 指数: 22 · 论文数: 88
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