Harley Krohmer - Publications, H-index & Citations

Harley Krohmer

University of Bern

23H指数

157论文数

5.0K被引数

收录论文 16

发表时间

The Phenomenon of Creepiness in a Digital Marketing World 数字营销世界中的诡异现象

PSYCHOLOGY & MARKETING

IF9.1

2025-12-01

OAAI

Petrova, Alisa; Malar, Lucia; Hoyer, Wayne; Krohmer, Harley

Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders 超越牢固关系：在线品牌捍卫者的类型学及动机洞察

JOURNAL OF INTERACTIVE MARKETING

IF7.8

2025-02-06

PREAI

Clemens Ammann; Andrea Giuffredi-Kähr; Bettina Nyffenegger; Harley Krohmer; Wayne D. Hoyer

Succeeding in competitive arenas with arena-relevant marketing capabilities

EUROPEAN JOURNAL OF MARKETING

IF5.1

2022-01-19

PREAI

Ehrensperger, Elena; Greenberg, Daria; Krohmer, Harley; Nagel, Felix; Hoyer, Wayne; Zhang, Z. John

A de-biased direct question approach to measuring consumers' willingness to pay

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

IF7.5

2021-03-01

OAAI

Hofstetter, Reto; Miller, Klaus M.; Krohmer, Harley; Zhang, Z. John

The role of brand prominence and extravagance of product design in luxury brand building: What drives consumers' preferences for loud versus quiet luxury?

JOURNAL OF BRAND MANAGEMENT

IF4.1

2019-10-15

PREAI

Greenberg, Darla; Ehrensperger, Elena; Schulte-Mecklenbeck, Michael; Hoyer, Wayne D.; Zhang, Z. John; Krohmer, Harley

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

JOURNAL OF MARKETING

IF10.4

2016-05-01

187

PREAI

Kahr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.

Service Brand Relationship Quality: Hot or Cold?

JOURNAL OF SERVICE RESEARCH

IF8.6

2014-08-26

PREAI

Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.; Malaer, Lucia

How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

JOURNAL OF PRODUCT INNOVATION MANAGEMENT

IF8

2013-06-26

PREAI

Hofstetter, Reto; Miller, Klaus M.; Krohmer, Harley; Zhang, Z. John

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

JOURNAL OF MARKETING

IF10.4

2011-07-01

874

PREAI

Malaer, Lucia; Krohmer, Harley; Hoyer, Wayne D.; Nyffenegger, Bettina

Implementing an intended brand personality: a dyadic perspective

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

IF10.1

2011-02-25

PREAI

Malaer, Lucia; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches 消费者的支付意愿应该如何衡量？最新方法的实证比较

JOURNAL OF MARKETING RESEARCH

IF5

2011-02-01

337

PREAI

Miller, Klaus M.; Hofstetter, Reto; Krohmer, Harley; Zhang, Z. John

Configurations of marketing and sales: A taxonomy

JOURNAL OF MARKETING

IF10.4

2008-03-01

175

PREAI

Homburg, Christian; Jensen, Ove; Krohmer, Harley

A strategy implementation perspective of market orientation 市场导向的战略实施视角

JOURNAL OF BUSINESS RESEARCH

IF9.8

2004-12-01

PREAI

Homburg, C; Krohmer, H; Workman, JP

Should marketing be cross-functional? Conceptual development and international empirical evidence

JOURNAL OF BUSINESS RESEARCH

IF9.8

2002-06-01

112

OAAI

Krohmer, H; Homburg, C; Workman, JP

Strategic consensus and performance: The role of strategy type and market-related dynamism

STRATEGIC MANAGEMENT JOURNAL

IF7.2

1999-04-01

218

PREAI

Homburg, C; Krohmer, H; Workman, JP

Marketing's influence within the firm

JOURNAL OF MARKETING

IF10.4

1999-04-01

320

OAAI

Homburg, C; Workman, JP; Krohmer, H

研究方向