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K

Kelly Hewett

Colorado State University

21H指数
47论文数
3.7K被引数
收录论文 19
发表时间
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Don’t panic: how stakeholder response patterns predict retail crises and the impact of retailer reactions不要恐慌：利益相关者响应模式如何预测零售危机及零售商反应的影响
errJournal of Retailing
IF10.2
err2026-05-29
err0
PREAI
errKelly Hewett; Raoul V. Kübler; Koen Pauwels; Meike Eilert
err分享
err收藏
Leveling up retail: How retailers and brands thrive in the video game ecosystem零售业的升级：零售商和品牌如何在视频游戏生态系统中蓬勃发展
errJournal of Retailing
IF10.2
err2025-06-06
err0
PREAI
errRoman Welden; Kelly Hewett; Kiwoong Yoo; Michael Haenlein; Keith Marion Smith; Koen Pauwels; P.K. Kannan; John Hulland
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err收藏
A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence一个全新的世界，一个新的奇妙的观点: 用生成式人工智能绘制消费者研究领域的未开发区域
errJournal of the Academy of Marketing Science
IF10.1
err2025-04-11
err0
PREAI
errKiwoong Yoo; Michael Haenlein; Kelly Hewett
err分享
err收藏
How Firms Can Steer Social Media Conversations企业如何引导社交媒体讨论
errJournal of Marketing Research
IF5
err2025-03-21
err0
PREAI
errMohammad “Mike” Saljoughian; Kelly Hewett; Harald J. van Heerde; William Rand
err分享
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Comments on AI and the advent of the cyborg behavioral scientist关于人工智能和机器人行为科学家的出现的评论
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2025-03-01
err0
PREAI
errBlythe, Paul Andrew; Kulis, Christopher; Mcgraw, A. Peter; Haenlein, Michael; Hewett, Kelly; Yoo, Kiwoong; Wood, Stacy; Morwitz, Vicki G.; Huber, Joel
err分享
err收藏
Quest for insights: Leveraging data from the video game ecosystem in marketing寻求洞见：利用视频游戏生态系统的数据开展营销
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2025-02-04
err1
PREAI
errWelden, Roman; Haenlein, Michael; Hewett, Kelly; Smith, Keith Marion; Hulland, John
err分享
err收藏
Unlocking the Predictive Value of Excess and Deficit Customer Patronization Intentions
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2024-05-06
err0
errOAAI
errBhattacharya, Abhi; Morgan, Neil; Rego, Lopo; Hewett, Kelly
err分享
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The merchants of meta: A research agenda to understand the future of retailing in the metaversemeta的商人: 了解metaverse零售业未来的研究议程
errJOURNAL OF RETAILING
IF10.2
err2023-06-01
err126
PREAI
errYoo, Kiwoong; Welden, Roman; Hewett, Kelly; Haenlein, Michael
err分享
err收藏
The generalized exchange framework: A guide for managing norms in traditional & non-traditional markets
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2022-06-14
err0
PREAI
errRose, Alexander S.; Hewett, Kelly; Rose, Randall L.
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Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions跨境营销生态系统编排: 其决定因素和边界条件的概念化
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err11
PREAI
errHewett, Kelly; Hult, G. Tomas M.; Mantrala, Murali K.; Nim, Nandini; Pedada, Kiran
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The Role of Marketer-Generated Content in Customer Engagement Marketing营销人员生成的内容在客户参与营销中的作用
errJOURNAL OF MARKETING
IF10.4
err2019-09-09
err187
PREAI
errMeire, Matthijs; Hewett, Kelly; Ballings, Michel; Kumar, V.; Van den Poel, Dirk
err分享
err收藏
Brand Buzz in the Echoverse
errJOURNAL OF MARKETING
IF10.4
err2016-05-01
err243
PREAI
errHewett, Kelly; Rand, William; Rust, Roland T.; van Heerde, Harald J.
err分享
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Brand Licensing: What Drives Royalty Rates?
errJOURNAL OF MARKETING
IF10.4
err2013-09-01
err25
PREAI
errJayachandran, Satish; Kaufman, Peter; Kumar, V.; Hewett, Kelly
err分享
err收藏
National culture and industrial buyer-seller relationships in the United States and Latin America美国和拉丁美洲的民族文化和工业买卖关系
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2006-07-01
err77
PREAI
errHewett, K; Money, RB; Sharma, S
err分享
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A multi-theoretical model of knowledge transfer in organizations: Determinants of knowledge contribution and knowledge reuse
errJOURNAL OF MANAGEMENT STUDIES
IF6.4
err2006-02-14
err280
PREAI
errWatson, S; Hewett, K
err分享
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Customer response capability in a sense-and-respond era: The role of customer knowledge process
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2004-07-01
err175
PREAI
errJayachandran, S; Hewett, K; Kaufman, P
err分享
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Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance
errJOURNAL OF INTERNATIONAL BUSINESS STUDIES
IF9
err2003-10-30
err82
PREAI
errHewett, K; Roth, MS; Roth, K
err分享
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An exploration of the moderating role of buyer corporate culture in industrial buyer-seller relationships
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2002-01-01
err144
PREAI
errHewett, K; Money, RB; Sharma, S
err分享
err收藏
Dependence, trust, and relational behavior on the part of foreign subsidiary marketing operations: Implications for managing global marketing operations
errJOURNAL OF MARKETING
IF10.4
err2001-10-01
err292
PREAI
errHewett, K; Bearden, WO
err分享
err收藏

研究方向

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合作学者
合作期刊
G
G. Tomas M. Hult
H 指数: 92 · 论文数: 310
W
William Rand
H 指数: 75 · 论文数: 328
R
Roland T. Rust
H 指数: 72 · 论文数: 227
P
Peter A. Kaufman
H 指数: 60 · 论文数: 339
W
William O. Bearden
H 指数: 60 · 论文数: 204
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