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R

Reo Song

California State University System

11H指数
23论文数
516被引数
收录论文 13
发表时间
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Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling
errJOURNAL OF MARKETING
IF10.4
err2023-01-23
err7
PREAI
errCao, Zixia; Song, Reo; Sorescu, Alina; Chua, Ansley
err分享
err收藏
The effect of temporal variation of prelaunch expectations on stock market response in the motion picture industry
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2022-02-28
err0
PREAI
errKim, Junhee; Song, Reo; Kang, Wooseong
err分享
err收藏
Newspapers' Content Policy and the Effect of Paywalls on Pageviews
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2022-02-15
err11
PREAI
errKim, Ho; Song, Reo; Kim, Youngsoo
err分享
err收藏
Green-lighting scripts in the movie pre-production stage: An application of consumption experience carryover theory
errJOURNAL OF BUSINESS RESEARCH
IF9.8
err2022-02-01
err3
PREAI
errMoon, Sangkil; Jalali, Nima; Song, Reo
err分享
err收藏
Multidimensional brand equity and asymmetric risk
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2021-09-01
err4
PREAI
errHa, Kyoungnam Catherine; Song, Reo; Erickson, Gary
err分享
err收藏
Capitalizing on the spirit of giving: seeding virtual gift purchases in online social networks利用奉献精神: 在在线社交网络中播种虚拟礼物购买
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2021-02-17
err2
PREAI
errSong, Reo; Moisio, Risto; Kang, Moon Young
err分享
err收藏
The effects of herding and word of mouth in a two-period advertising signaling model
errEUROPEAN JOURNAL OF OPERATIONAL RESEARCH
IF6
err2019-05-01
err31
errOAAI
errZhen, Xueping; Cai, Gangshu (George); Song, Reo; Jang, Sungha
err分享
err收藏
Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis
errASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
IF5.1
err2018-06-11
err7
PREAI
errJang, Sungha; Kim, Jinsoo; Song, Reo; Kim, Ho
err分享
err收藏
Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2017-10-26
err20
errOAAI
errSong, Reo; Kim, Ho; Lee, Gene Moo; Jang, Sungha
err分享
err收藏
When marketing strategy meets culture: the role of culture in product evaluations
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2017-03-20
err59
PREAI
errSong, Reo; Moon, Sangkil; Chen, Haipeng (Allan); Houston, Mark B.
err分享
err收藏
The effect of product placements on the evaluation of movies
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2016-04-11
err14
PREAI
errMeyer, Jeffrey; Song, Reo; Ha, Kyoungnam
err分享
err收藏
The Roles of Cultural Elements in International Retailing of Cultural Products: An Application to the Motion Picture Industry
errJOURNAL OF RETAILING
IF10.2
err2015-03-01
err40
PREAI
errMoon, Sangkil; Song, Reo
err分享
err收藏
Strategic Online and Offline Retail Pricing: A Review and Research Agenda战略性在线和离线零售定价: 回顾与研究议程
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2010-05-01
err111
PREAI
errGrewal, Dhruv; Janakiraman, Ramkumar; Kalyanam, Kirthi; Kannan, P. K.; Ratchford, Brian; Song, Reo; Tolerico, Stephen
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 361
H
Ho Kim
H 指数: 99 · 论文数: 1.3K
P
P.K. Kannan
H 指数: 52 · 论文数: 197
B
Brian T. Ratchford
H 指数: 42 · 论文数: 143
M
Mark B. Houston
H 指数: 36 · 论文数: 93
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