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R

Rajan Varadarajan

Texas A&M University System

25H指数
62论文数
4.1K被引数
收录论文 26
发表时间
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Fundamental innovation pathways: Harnessing the potential of replicable ideas for product innovations基本创新路径：利用可复制性想法实现产品创新
errBusiness Horizons
IF7
err2026-08-22
err0
errOAAI
errRajan Varadarajan
err分享
err收藏
Inclusive innovations in services: leveraging digital technologies for inclusive innovations in healthcare services服务的包容性创新: 利用数字技术促进医疗保健服务的包容性创新
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2024-06-27
err2
PREAI
errVaradarajan, Rajan
err分享
err收藏
Mitigating the definitional quagmire in innovation research: An inclusive definition of innovation as a template for defining various types of innovations uniformly缓解创新研究中的定义困境: 将创新的包容性定义作为统一定义各种类型创新的模板
errJOURNAL OF PRODUCT INNOVATION MANAGEMENT
IF8
err2024-03-26
err3
PREAI
errVaradarajan, Rajan
err分享
err收藏
Resource-advantage theory, resource-based theory and market-based resources advantage: effect of marketing performance on customer information assets stock and information analysis capabilities
errhospitality marketing management
IF3
err2024-03-18
err3
PREAI
errVaradarajan, Rajan
err分享
err收藏
Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions数字产品创新带来更大的利益以及通信和渠道中的数字营销创新: 演变，新出现的问题和未来的研究方向
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-06-01
err57
PREAI
errVaradarajan, Rajan; Welden, Roman B.; Arunachalam, S.; Haenlein, Michael; Gupta, Shaphali
err分享
err收藏
Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2021-03-11
err16
PREAI
errVadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan
err分享
err收藏
Customer information resources advantage, marketing strategy and business performance: A market resources based view
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2020-08-01
err142
PREAI
errVaradarajan, Rajan
err分享
err收藏
Recollections: Dr. Robert F. Lusch
errJOURNAL OF MACROMARKETING
IF2.3
err2020-05-22
err0
PREAI
errVaradarajan, Rajan
err分享
err收藏
Market Exchanges, Negative Externalities and Sustainability
errJOURNAL OF MACROMARKETING
IF2.3
err2020-05-21
err14
PREAI
errVaradarajan, Rajan
err分享
err收藏
Customer satisfaction and firm performance: insights from over a quarter century of empirical research
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2019-05-31
err145
errOAAI
errOtto, Ashley S.; Szymanski, David M.; Varadarajan, Rajan
err分享
err收藏
Theoretical underpinnings of research in strategic marketing: a commentary
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2018-10-25
err13
errOAAI
errVaradarajan, Rajan
err分享
err收藏
A Commentary on Transformative Marketing: The Next 20 Years
errJOURNAL OF MARKETING
IF10.4
err2018-07-01
err15
errOAAI
errVaradarajan, Rajan
err分享
err收藏
Advances in strategic marketing and the advancement of the marketing discipline: the promise of theory战略营销的进步和营销学科的进步: 理论的承诺
errhospitality marketing management
IF3
err2017-11-20
err16
PREAI
errVaradarajan, Rajan
err分享
err收藏
Musings on interesting and impactful theory and research
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2016-09-19
err2
errOAAI
errVaradarajan, Rajan
err分享
err收藏
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation为可持续而创新: 可持续创新的框架和可持续创新导向的模型
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2015-08-18
err199
PREAI
errVaradarajan, Rajan
err分享
err收藏
Offshore outsourcing of customer relationship management: conceptual model and propositions
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2011-10-16
err36
PREAI
errKalaignanam, Kartik; Varadarajan, Rajan
err分享
err收藏
Retailing Innovations in a Globalizing Retail Market Environment
errJOURNAL OF RETAILING
IF10.2
err2011-07-01
err164
PREAI
errReinartz, Werner; Dellaert, Benedict; Krafft, Manfred; Kumar, V.; Varadarajan, Rajan
err分享
err收藏
Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions互动技术与零售战略: 回顾、概念框架与未来研究方向
errJOURNAL OF INTERACTIVE MARKETING
IF7.8
err2010-05-01
err129
PREAI
errVaradarajan, Rajan; Srinivasan, Raji; Vadakkepatt, Gautham Gopal; Yadav, Manjit S.; Pavlou, Paul A.; Krishnamurthy, Sandeep; Krause, Tom
err分享
err收藏
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2009-10-28
err245
PREAI
errVaradarajan, Rajan
err分享
err收藏
How Task-Facilitative Interactive Tools Foster Buyers' Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace
errJOURNAL OF RETAILING
IF10.2
err2009-06-01
err65
PREAI
errGupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
P
Paul A. Pavlou
H 指数: 63 · 论文数: 298
W
Werner Reinartz
H 指数: 46 · 论文数: 153
M
Michael Haenlein
H 指数: 43 · 论文数: 96
V
Venkatesh Shankar
H 指数: 40 · 论文数: 117
B
Benedict G. C. Dellaert
H 指数: 39 · 论文数: 258
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