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S
Shintaro Okazaki
university of london
46
H-index
199
Paper Count
6.6K
Citation Count
0
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Published Papers
52
Publication Date
Publication Date
Impact Factor
Citations
Generative AI: Delivering on the Promises and Understanding the Perils
Journal of Public Policy & Marketing
IF
4.7
2025-06-09
0
PRE
AI
Dhruv Grewal; Shintaro Okazaki; Abhijit Guha; Yuping Liu-Thompkins
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Rebellion against resilience? The experience of women entrepreneurs in the context of poly-crisis
INTERNATIONAL SMALL BUSINESS JOURNAL-RESEARCHING ENTREPRENEURSHIP
IF
3.9
2025-04-30
0
PRE
AI
Mona Itani; Rayan S Fawaz; Ramzi Fathallah; Shintaro Okazaki; Dima Jamali
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INTRODUCTION TO THE SPECIAL SECTION Mobile Technology and Advertising: Moving the Research Agenda Forward
JOURNAL OF ADVERTISING
IF
7
2022-07-14
6
OA
AI
Bernritter, Stefan F.; Okazaki, Shintaro; West, Douglas C.
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Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF
10.1
2022-07-08
84
OA
AI
Liu-Thompkins, Yuping; Okazaki, Shintaro; Li, Hairong
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Sneaking the dark side of brand engagement into Instagram: The dual theory of passion
JOURNAL OF BUSINESS RESEARCH
IF
9.8
2021-06-01
36
OA
AI
Okazaki, Shintaro; Schuberth, Florian; Tagashira, Takumi; Andrade, Victoria
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Assessing stakeholder network engagement
EUROPEAN JOURNAL OF MARKETING
IF
5.1
2020-12-30
21
PRE
AI
Okazaki, Shintaro; Plangger, Kirk; Roulet, Thomas; Menendez, Hector D.
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Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review
JOURNAL OF RETAILING
IF
10.2
2020-12-01
78
OA
AI
Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; de Ruyter, Ko; Grewal, Dhruv
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Exploring digital corporate social responsibility communications on Twitter
JOURNAL OF BUSINESS RESEARCH
IF
9.8
2020-09-01
95
OA
AI
Okazaki, Shintaro; Plangger, Kirk; West, Douglas; Menendez, Hector D.
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The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers' Perspective
JOURNAL OF TRAVEL RESEARCH
IF
7
2020-06-18
49
OA
AI
Ettinger, Andrea; Grabner-Kraeuter, Sonja; Okazaki, Shintaro; Terlutter, Ralf
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From the Editor
JOURNAL OF ADVERTISING
IF
7
2019-11-11
0
OA
AI
Okazaki, Shintaro
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The curious versus the overwhelmed: Factors influencing QR codes scan intention
JOURNAL OF BUSINESS RESEARCH
IF
9.8
2019-06-01
17
OA
AI
Okazaki, Shintaro; Navarro, Angeles; Mukherji, Prokriti; Plangger, Kirk
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From the Editor
JOURNAL OF ADVERTISING
IF
7
2017-03-15
2
OA
AI
Okazaki, Shintaro
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Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
IF
5.7
2016-10-11
78
OA
AI
Okazaki, Shintaro; Andreu, Luisa; Campo, Sara
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Untitled
JOURNAL OF ADVERTISING
IF
7
2016-09-07
0
OA
AI
Okazaki, Shintaro
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Untitled
JOURNAL OF ADVERTISING
IF
7
2015-10-09
4
OA
AI
Okazaki, Shintaro
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Using Twitter to engage with customers: a data mining approach
INTERNET RESEARCH
IF
6.8
2015-06-01
77
PRE
AI
Okazaki, Shintaro; Diaz-Martin, Ana M.; Rozano, Mercedes; David Menendez-Benito, Hector
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Planned e-learning adoption and occupational socialisation in Brazilian higher education
STUDIES IN HIGHER EDUCATION
IF
3.2
2015-02-17
29
PRE
AI
Renda dos Santos, Luiz Miguel; Okazaki, Shintaro
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Do Global Brands Use Similar Executional Styles Across Cultures? A Comparison of US and Japanese Television Advertising
JOURNAL OF ADVERTISING
IF
7
2015-01-13
46
PRE
AI
Taylor, Charles R.; Okazaki, Shintaro
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The impact of the lost decade on advertising in Japan A grounded theory approach
INTERNATIONAL JOURNAL OF ADVERTISING
IF
5.9
2015-01-07
19
PRE
AI
Okazaki, Shintaro; Mueller, Barbara
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Social influence model and electronic word of mouth PC versus mobile internet
INTERNATIONAL JOURNAL OF ADVERTISING
IF
5.9
2015-01-07
131
OA
AI
Okazaki, Shintaro
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Research Directions
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Co-authors
Cooperation Journals
D
Dhruv Grewal
H-index: 100 · Papers: 361
A
Abhijit Guha
H-index: 72 · Papers: 521
J
Jörg Henseler
H-index: 65 · Papers: 287
C
Charles R. Taylor
H-index: 62 · Papers: 396
K
Ko de Ruyter
H-index: 60 · Papers: 237
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