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I

Isabel Buil

universidad de zaragoza departamento de dirección de marketing e investigación de mercados, facultad de economía y empresa, , zaragoza,

33H指数
94论文数
5.7K被引数
收录论文 25
发表时间
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Building strong employer brands: the role of gamification构建强大的雇主品牌：游戏化的作用
errJournal of Product & Brand Management
IF0
err2025-06-18
err0
errOAAI
errIsabel Buil; Sara Catalán; Blanca Hernández-Ortega
err分享
err收藏
Individual differences in perceiving disinformation sharing as opinion leadership: Effects of dark triad traits, need for uniqueness, and green identity
errPERSONALITY AND INDIVIDUAL DIFFERENCES
IF2.6
err2025-05-01
err0
errOAAI
errWallace, Elaine; Buil, Isabel
err分享
err收藏
Encouraging altruistic user-generated content in gamified review platforms鼓励游戏化评论平台中的利他用户生成内容
errINTERNET RESEARCH
IF6.8
err2024-12-18
err0
PREAI
errBuil, Isabel; Catalan, Sara; Oliveira, Tiago
err分享
err收藏
Investigating trait antecedents of normative and deceptive Like-seeking on Instagram
errPERSONALITY AND INDIVIDUAL DIFFERENCES
IF2.6
err2023-07-01
err4
errOAAI
errWallace, Elaine; Buil, Isabel
err分享
err收藏
Making finance fun: the gamification of personal financial management apps
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2021-06-30
err30
errOAAI
errBitrian, Paula; Buil, Isabel; Catalan, Sara
err分享
err收藏
A typology of conspicuous donation on FacebookFacebook上明显捐赠的类型学
errJOURNAL OF SERVICES MARKETING
IF4.5
err2021-02-05
err10
errOAAI
errWallace, Elaine; Buil, Isabel
err分享
err收藏
Hiding Instagram Likes: Effects on negative affect and loneliness
errPERSONALITY AND INDIVIDUAL DIFFERENCES
IF2.6
err2021-02-01
err25
errOAAI
errWallace, Elaine; Buil, Isabel
err分享
err收藏
Gamification in sport apps: the determinants of users' motivation
erreuropean research on management and business economics
IF3.7
err2020-05-14
err38
errOAAI
errBitrian, Paula; Buil, Isabel; Catalan, Sara
err分享
err收藏
Facebook and luxury fashion brands: self-congruent posts and purchase intentions
errJOURNAL OF FASHION MARKETING AND MANAGEMENT
IF3.3
err2020-04-03
err29
errOAAI
errWallace, Elaine; Buil, Isabel; Catalan, Sara
err分享
err收藏
Engagement in business simulation games: A self-system model of motivational development
errBRITISH JOURNAL OF EDUCATIONAL TECHNOLOGY
IF8.1
err2019-03-18
err29
errOAAI
errBuil, Isabel; Catalan, Sara; Martinez, Eva
err分享
err收藏
Transformational leadership and employee performance: The role of identification, engagement and proactive personality
errINTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
IF8.3
err2019-01-01
err408
PREAI
errBuil, Isabel; Martinez, Eva; Matute, Jorge
err分享
err收藏
'Consuming Good' on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?
errJOURNAL OF BUSINESS ETHICS
IF6.7
err2018-08-21
err67
PREAI
errWallace, Elaine; Buil, Isabel; de Chernatony, Leslie
err分享
err收藏
Exploring students' flow experiences in business simulation games
errcomputer assisted language learning
IF4.6
err2018-01-19
err60
PREAI
errBuil, I.; Catalan, S.; Martinez, E.
err分享
err收藏
When does liking a charity lead to donation behaviour? Exploring conspicuous donation behaviour on social media platforms什么时候喜欢慈善机构会导致捐赠行为？探索社交媒体平台上的炫耀性捐赠行为
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-11-14
err64
PREAI
errWallace, Elaine; Buil, Isabel; de Chernatony, Leslie
err分享
err收藏
The influence of flow on learning outcomes: An empirical study on the use of clickers
errBRITISH JOURNAL OF EDUCATIONAL TECHNOLOGY
IF8.1
err2017-04-20
err52
errOAAI
errBuil, Isabel; Catalan, Sara; Martinez, Eva
err分享
err收藏
Consumers' self-congruence with a Liked brand Cognitive network influence and brand outcomes
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2017-02-13
err85
PREAI
errWallace, Elaine; Buil, Isabel; de Chernatony, Leslie
err分享
err收藏
Managing brand identity: effects on the employees
errINTERNATIONAL JOURNAL OF BANK MARKETING
IF6.9
err2017-02-06
err25
errOAAI
errBravo, Rafael; Buil, Isabel; de Chernatony, Leslie; Martinez, Eva
err分享
err收藏
Do clickers enhance learning? A control-value theory approach
errCOMPUTERS & EDUCATION
IF10.5
err2016-12-01
err51
PREAI
errBuil, Isabel; Catalan, Sara; Martinez, Eva
err分享
err收藏
From internal brand management to organizational citizenship behaviours: Evidence from frontline employees in the hotel industry
errTOURISM MANAGEMENT
IF12.4
err2016-12-01
err104
PREAI
errBuil, Isabel; Martinez, Eva; Matute, Jorge
err分享
err收藏
The importance of corporate brand identity in business management: An application to the UK banking sector
errBRQ-BUSINESS RESEARCH QUARTERLY
IF3.4
err2016-01-01
err50
errOAAI
errBuil, Isabel; Catalan, Sara; Martinez, Eva
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
T
Tiago Oliveira
H 指数: 72 · 论文数: 343
L
Leslie de Chernatony
H 指数: 66 · 论文数: 251
B
Blanca Hernández Ortega
H 指数: 29 · 论文数: 111
J
Jorge Matute
H 指数: 29 · 论文数: 97
E
Elaine Wallace
H 指数: 24 · 论文数: 57
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