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S

Sara Rosengren

university of miami

28H指数
98论文数
2.9K被引数
收录论文 32
发表时间
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Online retailer image and customers’ willingness to pay a premium: a comparative analysis across six retail sectors线上零售商形象与顾客支付溢价意愿：六个零售行业的比较分析
errthe international review of retail, distribution and consumer research
IF0
err2026-05-05
err0
PREAI
errShakiba Khodabandeh; Niklas Bondesson; Sara Rosengren; Johan Anselmsson
err分享
err收藏
Diversity and inclusion in advertising: a non-Western perspective广告中的多元化和包容性：一种非西方视角
errInternational Journal of Advertising
IF5.9
err2026-04-03
err0
PREAI
errEisend, Martin; Rosengren, Sara; Mueller-Bryson, Sophia; Buzeta, Cristian
err分享
err收藏
How Influencers Grow: An Empirical Study and Future Research Agenda网红如何成长：一项实证研究及未来研究议程
errJournal of Interactive Marketing
IF7.8
err2025-07-11
err0
PREAI
errColin Campbell; Jeffrey M. Girard; Daniel McDuff; Sara Rosengren
err分享
err收藏
Harder, Better, Faster, Stronger - contributions to advertising research from ICORIA 2023
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-12-07
err0
errOAAI
errDens, Nathalie; Hudders, Liselot; Rosengren, Sara
err分享
err收藏
Tricks of the trade: Understanding and utilizing influencer tactics to improve retailer performance
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-07-01
err0
errOAAI
errRosengren, Sara; Campbell, Colin; Farrell, Justine Rapp
err分享
err收藏
Principles for advertising responsibly using generative AI负责任地使用生成式AI进行广告的原则
errORGANIZATIONAL DYNAMICS
IF2.5
err2024-04-01
err7
errOAAI
errSands, Sean; Campbell, Colin; Ferraro, Carla; Demsar, Vlad; Rosengren, Sara; Farrell, Justine
err分享
err收藏
A little context, please! Understanding consumer responses to online advertising
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-03-25
err0
errOAAI
errEisend, Martin; Hudders, Liselot; Rosengren, Sara
err分享
err收藏
Does the Label Fit the Channel? How Bricks and Clicks Influence Demand for Environmental and Social Sustainability Labels
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2023-08-25
err3
errOAAI
errFroeberg, Emelie; Kolesova, Svetlana; Rosengren, Sara
err分享
err收藏
Editorial: Advertising in Contemporary Society
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-10-25
err0
PREAI
errRosengren, Sara; Eisend, Martin
err分享
err收藏
Diversity and inclusion in advertising research广告研究中的多样性和包容性
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2022-09-22
err42
errOAAI
errEisend, Martin; Muldrow, Adrienne F.; Rosengren, Sara
err分享
err收藏
From customer experience to human experience: Uses of systematized and non-systematized knowledge从客户体验到人类体验: 系统化和非系统化知识的使用
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-07-01
err23
errOAAI
errRoggeveen, Anne L.; Rosengren, Sara
err分享
err收藏
Environmental, Social and Governance (ESG) metrics do not serve services customers: a missing link between sustainability metrics and customer perceptions of social innovation
errJOURNAL OF SERVICE MANAGEMENT
IF7.9
err2022-04-29
err17
errOAAI
errAksoy, Lerzan; Buoye, Alexander John; Fors, Maja; Keiningham, Timothy Lee; Rosengren, Sara
err分享
err收藏
Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2022-01-01
err17
PREAI
errDemsar, Vlad; Sands, Sean; Rosengren, Sara; Campbell, Colin
err分享
err收藏
Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions INTRODUCTION
errJOURNAL OF ADVERTISING
IF7
err2021-11-09
err19
errOAAI
errRosengren, Sara; Campbell, Colin
err分享
err收藏
Gender stereotypes in advertising have negative cross-gender effects
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2021-03-29
err36
errOAAI
errAkestam, Nina; Rosengren, Sara; Dahlen, Micael; Liljedal, Karina T.; Berg, Hanna
err分享
err收藏
Full disclosure: advertising is more than meets the eye
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2021-03-16
err1
errOAAI
errRosengren, Sara; Eisend, Martin
err分享
err收藏
A Meta-Analysis of When and How Advertising Creativity Works广告创意何时及如何发挥作用的元分析
errJOURNAL OF MARKETING
IF10.4
err2020-06-24
err87
errOAAI
errRosengren, Sara; Eisend, Martin; Koslow, Scott; Dahlen, Micael
err分享
err收藏
Why do online grocery shoppers switch? An empirical investigation of drivers of switching in online grocery
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2020-03-01
err90
PREAI
errSingh, Reema; Rosengren, Sara
err分享
err收藏
The more the merrier: dealing with a multitude of advertising effects
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2020-02-05
err3
errOAAI
errEisend, Martin; Rosengren, Sara
err分享
err收藏
Now what? Evaluating the sales effects of introducing an online store
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2017-11-01
err24
PREAI
errHernant, Mikael; Rosengren, Sara
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
M
Martin Eisend
H 指数: 50 · 论文数: 260
D
Daniel McDuff
H 指数: 50 · 论文数: 297
L
Liselot Hudders
H 指数: 43 · 论文数: 281
T
Timothy L. Keiningham
H 指数: 39 · 论文数: 114
A
Anne L. Roggeveen
H 指数: 38 · 论文数: 126
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