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S

Sean Sands

Swinburne University of Technology

35H指数
109论文数
4.7K被引数
收录论文 67
发表时间
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Granfluencers and the power of positive ageing in tourism marketing旅游营销中的关键意见领袖（Granfluencers）与积极老龄化力量
errTourism Management
IF12.4
err2026-02-20
err0
errOAAI
errMuhammad Rashid Saeed; Justin Cohen; Neelam Yousaf; Sean Sands
err分享
err收藏
Amplifying (or buffering) the blow: How influencer signals shape brand cancellation outcomes放大（或缓冲）打击：影响者信号如何塑造品牌取消结果
errEuropean Journal of Marketing
IF5.1
err2026-01-29
err0
PREAI
errVlad Demsar; Natalya Saldanha; Sean Sands; Carla Ferraro
err分享
err收藏
Outsourcing choice: AI voice assistants as shopping surrogates外包选择：AI语音助手作为购物代理人
errJournal of Retailing and Consumer Services
IF13.1
err2025-11-30
err0
errOAAI
errLinlin Mo; Sean Sands; Civilai Leckie
err分享
err收藏
Navigating Moral Harm Brand Crises: A Conceptual Framework for Understanding Consumer Response导航道德伤害品牌危机：理解消费者反应的概念框架
errJournal of Business Ethics
IF6.7
err2025-10-15
err0
PREAI
errJustin Cohen; Sean Sands; Jonathan Raw; Eugene Chan; Carla Ferraro; Vlad Demsar; Liangyan Wang
err分享
err收藏
From Contemplation to Commitment: The Role of Predecision Comfort in Shifting Consumer Mindsets and Choice Outcomes从沉思到承诺：预决策舒适度在转变消费者心态和选择结果中的作用
errPsychology & Marketing
IF9.1
err2025-09-16
err0
errOAAI
errSean Sands; Aneeshta Gunness; Jeffrey R. Parker; Carla Ferraro
err分享
err收藏
The AI intelligence playbook: Decoding GenAI capabilities for strategic advantageAI智能手册：解码生成式AI（GenAI）能力以获取战略优势
errBusiness Horizons
IF7
err2025-08-28
err0
errOAAI
errColin Campbell; Sean Sands; Lucas Whittaker; Alexis Mavrommatis
err分享
err收藏
Crafting Digital Experiences: Relational Strategies for SME Brands in Direct-to-Consumer Markets打造数字体验：面向直接面向消费者市场的中小品牌的关系策略
errAustralasian Marketing Journal
IF3.8
err2025-07-28
err0
PREAI
errSamantha McKee; Sean Sands; Justin Cohen; Carla Ferraro; Jason Pallant
err分享
err收藏
Bridging the Gap: Aligning Academic and Practitioner Approaches to Brand Trust Measurement
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2025-04-01
err0
PREAI
errGriffin, Jennie; Elphinstone, Brad; Sands, Sean; Pallant, Jason
err分享
err收藏
DEI rollbacks: Consequences and considerations for brand managersDEI回撤：品牌经理的后果与考量
errBusiness Horizons
IF7
err2025-02-13
err0
errOAAI
errSean Sands; Carla Ferraro
err分享
err收藏
Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads缓解人工智能广告厌恶: 领导力如何更好地缓冲对人工智能生成的广告的负面反应
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2025-02-04
err0
errOAAI
errSands, Sean; Demsar, Vlad; Ferraro, Carla; Wilson, Sam; Wheeler, Melissa; Campbell, Colin
err分享
err收藏
Sonic sensations: Navigating the mixed outcomes of ASMR in retail advertising
errJOURNAL OF RETAILING AND CONSUMER SERVICES
IF13.1
err2024-09-01
err0
errOAAI
errCohen, Justin; Sands, Sean; Campbell, Colin; Mavrommatis, Alexis
err分享
err收藏
The paradoxes of generative AI-enabled customer service: A guide for managers生成式AI支持的客户服务的悖论: 管理者指南
errBUSINESS HORIZONS
IF7
err2024-09-01
err22
errOAAI
errFerraro, Carla; Demsar, Vlad; Sands, Sean; Restrepo, Mariluz; Campbell, Colin
err分享
err收藏
Diversity Representation in Virtual Environments: How Brand Motives Mediate Consumer Perceptions
errAUSTRALASIAN MARKETING JOURNAL
IF3.8
err2024-04-17
err4
errOAAI
errFerraro, Carla; Sands, Sean; Demsar, Vlad; Cohen, Justin
err分享
err收藏
Principles for advertising responsibly using generative AI负责任地使用生成式AI进行广告的原则
errORGANIZATIONAL DYNAMICS
IF2.5
err2024-04-01
err7
errOAAI
errSands, Sean; Campbell, Colin; Ferraro, Carla; Demsar, Vlad; Rosengren, Sara; Farrell, Justine
err分享
err收藏
Inauthentic inclusion: Exploring how intention to use AI-generated diverse models can backfire不真实的包容: 探索使用人工智能生成的多样化模型的意图如何适得其反
errPSYCHOLOGY & MARKETING
IF9.1
err2024-02-26
err2
errOAAI
errSands, Sean; Demsar, Vlad; Ferraro, Carla; Campbell, Colin; Cohen, Justin
err分享
err收藏
Diversity in the digital age: how consumers respond to diverse virtual influencers数字时代的多样性: 消费者如何应对多样化的虚拟影响者
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2024-01-30
err15
errOAAI
errFerraro, Carla; Sands, Sean; Zubcevic-Basic, Nives; Campbell, Colin
err分享
err收藏
Diversity representation in advertising广告中的多样性表现
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2023-12-26
err4
errOAAI
errCampbell, Colin; Sands, Sean; Mcferran, Brent; Mavrommatis, Alexis
err分享
err收藏
The evolving direct-to-consumer retail model: A review and research agenda不断发展的直接面向消费者的零售模式: 回顾与研究议程
errINTERNATIONAL JOURNAL OF CONSUMER STUDIES
IF7.6
err2023-07-18
err7
errOAAI
errMcKee, Samantha; Sands, Sean; Pallant, Jason Ian; Cohen, Justin
err分享
err收藏
Preparing for retirement: the influence of message frame, message appeal and life stage为退休做准备: 消息框架，消息诉求和生活阶段的影响
errJOURNAL OF SOCIAL MARKETING
IF2.6
err2023-07-17
err1
PREAI
errFenton, Andrea Gaye; Sands, Sean; Ferraro, Carla; Pallant, Jason Ian; Ghafoori, Eraj
err分享
err收藏
Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers
errBUSINESS HORIZONS
IF7
err2023-07-01
err45
PREAI
errFerraro, Carla; Hemsley, Alicia; Sands, Sean
err分享
err收藏

研究方向

暂无研究方向
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