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K

Kirk Plangger

university of london

29H指数
108论文数
5.9K被引数
收录论文 48
发表时间
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Evolution, challenges, and opportunities of AI-generated advertising人工智能广告的演变、挑战和机遇
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2026-01-01
err0
PREAI
errBaek, Tae Hyun; Pantano, Eleonora; Plangger, Kirk; Kim, Jungkeun
err分享
err收藏
Decoding Responsible Procurement: Conceptualizing Bias Co-evolution in AI-aided Organizational Decision-making解码负责任采购: 在人工智能辅助组织决策中概念化偏见共同进化
errBRITISH JOURNAL OF MANAGEMENT
IF5.7
err2025-12-01
err0
errOAAI
errLo Ribeiro, Joel; Plangger, Kirk; Montecchi, Matteo
err分享
err收藏
Lost in the stars: Making sense of information compression in ratings迷失于星标：理解评分中的信息压缩
errBusiness Horizons
IF7
err2025-11-04
err0
errOAAI
errJeandri Robertson; Caitlin Ferreira; Leyland Pitt; Richard Watson; Kirk Plangger; Amrit Tiwana
err分享
err收藏
“We could be heroes”: Reflections on reimagining marketing strategies for a better world“我们可以成为英雄”：关于重塑面向更美好世界的营销策略的思考
errJournal of the Academy of Marketing Science
IF10.1
err2025-03-18
err0
PREAI
errKirk Plangger; Matteo Montecchi; Ko de Ruyter; Debbie I. Keeling; Maura L. Scott; Darren W. Dahl
err分享
err收藏
Implications of crib sheets for student well-being and exam performance: a mixed methods study
errSTUDIES IN HIGHER EDUCATION
IF3.2
err2024-12-11
err0
errOAAI
errWhitehouse, Sophie; Bredican, John; Heaford, Jayne; De Regt, Anouk; Plangger, Kirk
err分享
err收藏
Conceptualizing sustainable consumption priming: A scoping review
errPSYCHOLOGY & MARKETING
IF9.1
err2024-07-26
err1
errOAAI
errHao, Jianyu; Plangger, Kirk; West, Douglas
err分享
err收藏
Perceived brand transparency: A conceptualization and measurement scale感知品牌透明度: 一个概念化和测量量表
errPSYCHOLOGY & MARKETING
IF9.1
err2024-06-10
err0
errOAAI
errMontecchi, Matteo; Plangger, Kirk; West, Douglas; de Ruyter, Ko
err分享
err收藏
Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations负责任的数字实施原则: 发展运营业务弹性以减少对数字创新的阻力
errORGANIZATIONAL DYNAMICS
IF2.5
err2024-04-01
err6
errOAAI
errCheng, Zixuan Mia; Bonetti, Francesca; de Regt, Anouk; Lo Ribeiro, Joel; Plangger, Kirk
err分享
err收藏
Marketing experts are always right…aren't they? Disentangling the effects of expertize and decision-making processes
errPSYCHOLOGY & MARKETING
IF9.1
err2024-03-02
err1
errOAAI
errMontecchi, Matteo; Gvirtz, Andres; Plangger, Kirk; Prendergast, Gerard; West, Douglas
err分享
err收藏
A Theory of Information Compression: When Judgments Are Costly
errINFORMATION SYSTEMS RESEARCH
IF5.1
err2023-09-01
err6
PREAI
errWatson, Richard Thomas; Plangger, Kirk; Pitt, Leyland; Tiwana, Amrit
err分享
err收藏
Does (customer data) size matter? Generating valuable customer insights with less customer relationship risk(客户数据) 大小重要吗？生成有价值的客户洞察，降低客户关系风险
errPSYCHOLOGY & MARKETING
IF9.1
err2023-07-07
err2
errOAAI
errPlangger, Kirk; Marder, Ben; Montecchi, Matteo; Watson, Richard; Pitt, Leyland
err分享
err收藏
Luxury is what you say: Analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
errPSYCHOLOGY & MARKETING
IF9.1
err2023-05-12
err5
errOAAI
errOc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L.; Pitt, Leyland
err分享
err收藏
Creating discursive channels: generating and disseminating impactful research insights into the strategic sales enablement of retail technology
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-11-16
err3
errOAAI
errMontecchi, Matteo; Bonetti, Francesca; Plangger, Kirk; Schau, Hope Jensen
err分享
err收藏
Managing in an era of falsity: Falsity from the metaverse to fake news to fake endorsement to synthetic influence to false agendas
errBUSINESS HORIZONS
IF7
err2022-11-01
err7
PREAI
errPlangger, Kirk; Campbell, Colin
err分享
err收藏
The future of digital technologies in marketing: A conceptual framework and an overview
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-10-24
err23
errOAAI
errPlangger, Kirk; Grewal, Dhruv; de Ruyter, Ko; Tucker, Catherine
err分享
err收藏
Charting value creation strategies B2B salespeople use throughout the sales process: learning from social media influencers绘制B2B销售人员在整个销售过程中使用的价值创造策略: 向社交媒体影响者学习
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-09-14
err13
errOAAI
errCheng, Zixuan; Plangger, Kirk; Cai, Feng; Campbell, Colin L.; Pitt, Leyland
err分享
err收藏
Buffer bots: The role of virtual service agents in mitigating negative effects when service fails缓冲机器人: 虚拟服务代理在服务失败时减轻负面影响的作用
errPSYCHOLOGY & MARKETING
IF9.1
err2022-09-07
err30
errOAAI
errSands, Sean; Campbell, Colin; Plangger, Kirk; Pitt, Leyland
err分享
err收藏
Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices实践协同进化: 协同将人工智能嵌入零售实践
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-08-19
err23
errOAAI
errBonetti, Francesca; Montecchi, Matteo; Plangger, Kirk; Schau, Hope Jensen
err分享
err收藏
Buffering B2B service failure: The role of customer engagement
errINDUSTRIAL MARKETING MANAGEMENT
IF7.5
err2022-05-01
err22
errOAAI
errSands, Sean; Campbell, Colin; Ferraro, Carla; Plangger, Kirk
err分享
err收藏
GIST do it! How motivational mechanisms help wearable users develop healthy habits
errCOMPUTERS IN HUMAN BEHAVIOR
IF8.9
err2022-03-01
err12
errOAAI
errOc, Yusuf; Plangger, Kirk
err分享
err收藏

研究方向

暂时未获取到该数据
合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 358
R
Richard T. Watson
H 指数: 70 · 论文数: 470
L
Leyland Pitt
H 指数: 66 · 论文数: 513
K
Ko de Ruyter
H 指数: 60 · 论文数: 237
D
Darren W. Dahl
H 指数: 58 · 论文数: 242
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