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Brad D. Carlson

saint louis university

15H-index
47Paper Count
2.6KCitation Count
Published Papers 17
Publication Date
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Brand love and oppositional hate: the roles of identity, authenticity, and uniqueness
errJournal of Consumer Marketing
IF3.3
err2026-01-30
err0
PREAI
errD. Todd Donavan; Brad D. Carlson; Swinder Janda
errShare
errSave
The Collective Identity Effect: How Group-Level Identity Influences Individual Behavior
errJournal of Marketing
IF10.4
err2025-06-19
err0
PREAI
errBrad D. Carlson; D. Todd Donavan; Jeremy S. Wolter; James G. Maxham; Pei Xu
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errSave
Customer orientation's effect on outcomes: the moderating role of poor resource-demand fit and tip-based compensation
errJOURNAL OF MARKETING THEORY AND PRACTICE
IF5.3
err2025-03-01
err0
PREAI
errJanda, Swinder; Donavan, D. Todd; Carlson, Brad. D.
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Fan Socializing and BIRGing: The Impact of Trait Competitiveness on Fan Behaviors
errsport management review
IF3.5
err2025-01-01
err0
PREAI
errDonavan, Todd; Singer, Mara F.; Carlson, Brad D.
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errSave
Deciphering consumer commitment: Exploring the dual influence of self-brand and self-group relationships
errPSYCHOLOGY & MARKETING
IF9.1
err2023-09-16
err1
errOAAI
errBauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J.
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errSave
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
errEUROPEAN JOURNAL OF MARKETING
IF5.1
err2022-03-28
err20
PREAI
errBauer, Brittney C.; Carlson, Brad D.; Johnson, Clark D.
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errSave
Constituency building: Determining consumers' willingness to participate in corporate political activities
errINTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
IF7.5
err2022-03-01
err9
PREAI
errJohnson, Clark D.; Bauer, Brittney C.; Carlson, Brad D.
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errSave
Brand outcomes in sales channel relationships: a guanxi theory perspective
errJOURNAL OF BUSINESS & INDUSTRIAL MARKETING
IF4.3
err2020-12-30
err6
PREAI
errRong, Weidong; Arnold, Mark J.; Carlson, Brad D.
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errSave
Implicit and Explicit Affective Evaluations of Athlete Brands: The Associative Evaluation-Emotional Appraisal-Intention Model of Athlete Endorsements
errsport management review
IF3.5
err2018-11-01
err16
PREAI
errChang, Yonghwan; Ko, Yong Jae; Carlson, Brad D.
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errSave
Does Selective Sales Force Training Work?
errJOURNAL OF MARKETING RESEARCH
IF5
err2018-10-12
err36
PREAI
errAtefi, Yashar; Ahearne, Michael; Maxham, James G., III; Donavan, D. Todd; Carlson, Brad D.
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errSave
Toward a theory of customer engagement marketing
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2016-12-15
err676
PREAI
errHarmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J.; Carlson, Brad D.
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A Cross-Lagged Test of the Association Between Customer Satisfaction and Employee Job Satisfaction in a Relational Context
errJOURNAL OF APPLIED PSYCHOLOGY
IF6.1
err2016-01-01
err90
PREAI
errZablah, Alex R.; Carlson, Brad D.; Donavan, D. Todd; Maxham, James G., III; Brown, Tom J.
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errSave
Advertising creativity and repetition Recall, wearout and wearin effects
errINTERNATIONAL JOURNAL OF ADVERTISING
IF5.9
err2015-01-07
err52
PREAI
errLehnert, Kevin; Till, Brian D.; Carlson, Brad D.
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errSave
Human Brands in Sport: Athlete Brand Personality and Identification
errsport management review
IF3.5
err2013-05-01
err192
PREAI
errCarlson, Brad D.; Donavan, D. Todd
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errSave
Trait Superstition and Consumer Behavior: Re-Conceptualization, Measurement, and Initial Investigations
errPSYCHOLOGY & MARKETING
IF9.1
err2009-07-01
err46
PREAI
errCarlson, Brad D.; Mowen, John C.; Fang, Xiang
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errSave
Regarding Long-term results of stent graft treatment of subclavian artery injuries: Management of choice for stable patients?
errJOURNAL OF VASCULAR SURGERY
IF3.6
err2009-01-01
err1
errOAAI
errSinith, Douglas C.; Carlson, Brad
errShare
errSave
Exploring the antecedents and consumer behavior consequences of the trait of superstition
errPSYCHOLOGY & MARKETING
IF9.1
err2003-11-20
err87
PREAI
errMowen, JC; Carlson, B
errShare
errSave

Research Directions

The data has not been retrieved yet.
Co-authors
Cooperation Journals
J
John C. Mowen
H-index: 45 · Papers: 153
M
Michael Ahearne
H-index: 38 · Papers: 173
Y
Yong Jae Ko
H-index: 36 · Papers: 137
T
Tom J. Brown
H-index: 26 · Papers: 72
B
Brian D. Till
H-index: 26 · Papers: 57
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