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Anne Hamby

Boise State University

17H指数
72论文数
1.0K被引数
收录论文 33
发表时间
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From Classroom to Career: Developing and Articulating Personal Brands Through Storytelling in Graduate Marketing Education从课堂到职业：通过叙事在研究生市场营销教育中开发和阐述个人品牌
errJournal of Marketing Education
IF4.1
err2026-07-07
err0
PREAI
errAnne Hamby; Timothy Dunne; Nicole Cundiff; Krishna Pakala
err分享
err收藏
How storytelling modality affects transportation and storyteller persuasion故事叙述方式如何影响代入感和叙述者说服力
errJournal of Consumer Psychology
IF6.1
err2026-05-22
err0
PREAI
errAnne Hamby; Rebecca Krause-Galoni; Adam Duhachek; Derek Rucker
err分享
err收藏
Institutional Storytelling as a Catalyst for Identity Transformation and Social Change
errJournal of Macromarketing
IF2.3
err2026-02-04
err0
PREAI
errAnne Hamby; Jelena Pokimica; Angela Minichiello; Krishna Pakala; Eric Jankowski
err分享
err收藏
The Brand Backstory and the Strategic Performance of Transparency品牌起源故事与透明度的战略绩效
errJournal of Marketing
IF10.4
err2026-01-27
err0
PREAI
errCristel Antonia Russell; Anne Hamby; Stephanie Feiereisen; Hope Jensen Schau
err分享
err收藏
The Stories We Tell Ourselves About Ourselves: A Narrative-Based Intervention to Shape Aspects of Identity我们讲述给自己的关于自身的故事：一种基于叙事的干预以塑造身份的方面
errJournal of the Association for Consumer Research
IF0
err2026-01-01
err0
PREAI
errHamby, Anne; Heller, Brooke; Pakala, Krishna; Jankowski, Eric; Lowenthal, Patrick
err分享
err收藏
Understanding News Consumers' Perceptions of Believability: A Study of Real and Fake News
errPROCEEDINGS OF THE ACM ON HUMAN COMPUTER INTERACTION
IF0
err2025-11-01
err0
PREAI
errSakib, Mostofa Najmus; Ahmeed, Shoaib; Spezzano, Francesca; Hamby, Anne
err分享
err收藏
The Power of Proximity: Exploring Narrative Language in Consumer Reviews主题：邻近性的力量：探索消费者评论中的叙事语言
errJournal of Marketing
IF10.4
err2025-04-15
err0
PREAI
errAnne Hamby; Brent McFerran; Christie Fuller
err分享
err收藏
Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing营销中的言语说服：分析加工与叙事加工的多方法元分析
errJournal of the Academy of Marketing Science
IF10.1
err2025-03-20
err0
errOAAI
errDavide C. Orazi; Anne Hamby; Dennis Herhausen; Tom van Laer; Stephan Ludwig; Chahna Gonsalves; Dhruv Grewal
err分享
err收藏
Climate action now: How to fuel a social movement立即采取气候行动: 如何推动社会运动
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2023-09-23
err10
errOAAI
errLteif, Lama; Nardini, Gia; Rank-Christman, Tracy; Block, Lauren; Bublitz, Melissa G.; Catlin, Jesse R.; Cross, Samantha N. N.; Hamby, Anne; Peracchio, Laura A.
err分享
err收藏
Success Is Not Final; Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands
errJOURNAL OF MARKETING RESEARCH
IF5
err2023-08-24
err3
PREAI
errJones, Niusha; Kidwell, Blair; Hamby, Anne
err分享
err收藏
It's Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking
errJOURNAL OF ADVERTISING
IF7
err2023-06-20
err7
PREAI
errJones, Niusha; Hamby, Anne
err分享
err收藏
Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research
errJOURNAL OF ADVERTISING
IF7
err2022-08-18
err3
PREAI
errHamby, Anne; Russell, Cristel
err分享
err收藏
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products
errJOURNAL OF ADVERTISING
IF7
err2022-05-17
err8
PREAI
errHamby, Anne; Tezer, Ali; Escalas, Jennifer Edson
err分享
err收藏
How does ambivalence affect young consumers' response to risky products?矛盾心理如何影响年轻消费者对风险产品的反应？
errJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
IF10.1
err2022-03-14
err8
PREAI
errHamby, Anne; Russell, Cristel
err分享
err收藏
The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion
errJOURNAL OF ADVERTISING
IF7
err2021-11-09
err31
PREAI
errHamby, Anne; Jones, Niusha
err分享
err收藏
Above the Scam: Moral Elevation Reduces Gullibility在骗局之上: 道德上的提升减少了轻信
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2021-07-05
err3
PREAI
errHamby, Anne; McFerran, Brent; Dahl, Darren W.
err分享
err收藏
Not Whodunit But Whydunit: Story Characters' Motivations Influence Audience Interest in Services
errJOURNAL OF SERVICE RESEARCH
IF8.6
err2021-03-24
err5
PREAI
errHamby, Anne; van Laer, Tom
err分享
err收藏
You don't have to tell a story! A registered report testing the effectiveness of narrative versus non-narrative misinformation corrections
errCOGNITIVE RESEARCH-PRINCIPLES AND IMPLICATIONS
IF3.1
err2020-12-09
err22
errOAAI
errEcker, Ullrich K. H.; Butler, Lucy H.; Hamby, Anne
err分享
err收藏
Actions Speak Louder than Words: How Characters' Effectiveness as Message Sources Depend on Their Story Experiences
errHEALTH COMMUNICATION
IF2.7
err2020-03-09
err3
errOAAI
errRussell, Cristel Antonia; Hamby, Anne; Chapoton, Boris; Denois, Veronique
err分享
err收藏
How Stories in Memory Perpetuate the Continued Influence of False Information
errJOURNAL OF CONSUMER PSYCHOLOGY
IF6.1
err2019-08-30
err25
errOAAI
errHamby, Anne; Ecker, Ullrich; Brinberg, David
err分享
err收藏

研究方向

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合作学者
合作期刊
D
Dhruv Grewal
H 指数: 100 · 论文数: 361
D
Derek D. Rucker
H 指数: 59 · 论文数: 295
D
Darren W. Dahl
H 指数: 58 · 论文数: 242
U
Ullrich K. H. Ecker
H 指数: 53 · 论文数: 244
P
Patrick R. Lowenthal
H 指数: 40 · 论文数: 218
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